Understand the different stages of a product's life cycle (introduction, growth, maturity, and decline) and learn how to adapt your marketing strategies accordingly.
17 min read
Explore Trust Performance's innovative cycling tech and multi-link suspension. This startup case study reveals entrepreneurial lessons, startup challenges, and the importance of market fit in product development.
16 min read
Discover how product managers transform innovative ideas into profitable solutions. Learn about customer insights, roadmap development, stakeholder alignment, and the importance of education and experience. This article explores key strategies for success in product development.
14 min read
Building a successful product requires strategic feature prioritization. Learn how to use the Kano Model, Prioritization by Benefits, and Prioritization by Impact to determine which features to focus on first. Discover how to balance costs and ROI, create a product roadmap, and leverage customer journey maps for informed decision-making.
22 min read
Learn how to create a product that customers love! This guide covers key steps from idea generation to launch, emphasizing customer-centric design and emotional connection. Discover the 5 generic customer needs and how to build a product that makes users feel awesome.
5 min read
The product life cycle describes the steps a product goes through from beginning to end until it eventually disappears from the shelves. Each phase has its own characteristics and requires unique strategies to ensure success.
6 min read
The market diffusion process describes how an innovation progresses through a market. For these reasons, it is crucial to understand the facets of the market diffusion process and its importance for new product development (NPD).
12 min read
The Strategic Roadmap Focus on the big picture of how marketing changes over a product's life. Emphasize the proactive approach needed to keep a product successful.
11 min read
The Product Lifecycle Roadmap Understand the distinct stages of a product's lifecycle and learn how to optimize your marketing strategy throughout each phase.
18 min read
Reflaunt is a fashion tech innovation leader providing resale-as-a-service (RaaS) to luxury brands. By enabling circular economy fashion, Reflaunt helps…
19 min read
This startup case study explores the rise and fall of the Nearby app, a tech startup focused on location-based services…
18 min read
Explore the Butter platform, a product-led growth SaaS success story. This case study analyzes how Butter became one of the…
14 min read
Launching a startup requires a unique entrepreneurial mindset. This guide explores the key motivations for founders and details the most…
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