Understand the different stages of a product’s life cycle (introduction, growth, maturity, and decline) and learn how to adapt your marketing strategies accordingly.
Building a successful product requires strategic feature prioritization. Learn how to use the Kano Model, Prioritization by Benefits, and Prioritization by Impact to determine which features to focus on first. Discover how to balance costs and ROI, create a product roadmap, and leverage customer journey maps for informed decision-making.
Learn how to create a product that customers love! This guide covers key steps from idea generation to launch, emphasizing customer-centric design and emotional connection. Discover the 5 generic customer needs and how to build a product that makes users feel awesome.
The product life cycle describes the steps a product goes through from beginning to end until it eventually disappears from the shelves. Each phase has its own characteristics and requires unique strategies to ensure success.
The market diffusion process describes how an innovation progresses through a market. For these reasons, it is crucial to understand the facets of the market diffusion process and its importance for new product development (NPD).
The Strategic Roadmap
Focus on the big picture of how marketing changes over a product’s life. Emphasize the proactive approach needed to keep a product successful.
The Product Lifecycle Roadmap
Understand the distinct stages of a product’s lifecycle and learn how to optimize your marketing strategy throughout each phase.
The Product Journey
Understand the classic product life cycle stages from Introduction through Decline. Learn how sales and profits change over time.
