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Pricing

Explore various pricing strategies, including cost-based pricing, value-based pricing, and competition-based pricing, to determine the best approach for your products or services.

5 min read
21 July 2018

Role of Reference Prices in Pricing Decisions – Reference-based Pricing

Reference pricing means setting your prices based on how they compare to similar products in the market. Understand how customers use reference prices and how to influence their perceptions for smarter pricing decisions.
11 min read
8 July 2018

How To Double Your Rates Using Value-Based Segmentation

Unlock Profit with Value-Based Segmentation Tired of one-size-fits-all pricing? Learn how to segment your market based on what customers truly value. Discover how to identify high-value customers, tailor your offerings, and maximize profitability.
5 min read
27 June 2018

Economic Value Estimation – How to estimate Economic Value?

Discover how to calculate economic value, a core concept in value-based pricing. Learn to determine reference value, differentiation value, and their impact on optimal pricing
6 min read
25 June 2018

Role of Economic Value in Pricing – Value-based Pricing

Understand the crucial role of economic value in setting prices. Learn the difference between use value, economic value, and how differentiation impacts pricing strategies.
5 min read
26 October 2015

Initiating price changes –Initiate price cuts and increases successfully

Explore when and how to implement price increases or decreases, including the importance of maintaining customer trust and brand image.
12 min read
12 September 2015

5 Price Adjustment Strategies Every New Founder Should Know Before Setting Their First Price

Understand Pricing Psychology Learn how pricing influences customer behavior. Use targeted strategies to create a sense of value and urgency.
6 min read
11 August 2015

Cost-based Pricing – Pricing based on Costs

Cost-based pricing involves setting prices based on the costs for producing, distributing and selling the product. But costs represent the other extreme: costs set the floor for the price that the company can charge.

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