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Pricing

Explore various pricing strategies, including cost-based pricing, value-based pricing, and competition-based pricing, to determine the best approach for your products or services.

7 min read
1 July 2018

Estimating Differentiation Value – Measuring Monetary and Psychological Value

Value-based pricing requires the estimation of the economic value of a product: to what extent does a good or service provide additional value to a consumer? Estimating differentiation value requires strategic approaches towards measuring monetary and psychological value.
5 min read
27 June 2018

Economic Value Estimation – How to estimate Economic Value?

Discover how to calculate economic value, a core concept in value-based pricing. Learn to determine reference value, differentiation value, and their impact on optimal pricing
6 min read
25 June 2018

Role of Economic Value in Pricing – Value-based Pricing

Understand the crucial role of economic value in setting prices. Learn the difference between use value, economic value, and how differentiation impacts pricing strategies.
5 min read
14 May 2018

Alternative Service Pricing Strategies – Pricing Services Effectively

Due to the many special considerations surrounding the pricing of services, traditional pricing strategies such as penetration pricing, competitive pricing, and premium pricing may not be suitable... we will take a look at emerging alternative service pricing strategies.
5 min read
26 October 2015

Initiating price changes –Initiate price cuts and increases successfully

Explore when and how to implement price increases or decreases, including the importance of maintaining customer trust and brand image.
12 min read
12 September 2015

5 Price Adjustment Strategies Every New Founder Should Know Before Setting Their First Price

Understand Pricing Psychology Learn how pricing influences customer behavior. Use targeted strategies to create a sense of value and urgency.
6 min read
11 August 2015

Cost-based Pricing – Pricing based on Costs

Cost-based pricing involves setting prices based on the costs for producing, distributing and selling the product. But costs represent the other extreme: costs set the floor for the price that the company can charge.
5 min read
24 July 2015

Customer Value-based Pricing – Pricing based on Customer Value

Customer value-based pricing is considered to be the best pricing strategy... When a customer buys a product, he exchanges something of value (the price) to get something of value in return (the benefits of having or using the product or service).

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