20 min read
Locals.com: A Startup Case Study – A Haven for Creator Autonomy
This in-depth startup case study analyzes Locals.com, a platform offering a new content creator business model focused on free speech…
Explore various pricing strategies, including cost-based pricing, value-based pricing, and competition-based pricing, to determine the best approach for your products or services.
5 min read
Reference pricing means setting your prices based on how they compare to similar products in the market. Understand how customers use reference prices and how to influence their perceptions for smarter pricing decisions.
11 min read
Unlock Profit with Value-Based Segmentation Tired of one-size-fits-all pricing? Learn how to segment your market based on what customers truly value. Discover how to identify high-value customers, tailor your offerings, and maximize profitability.
5 min read
Discover how to calculate economic value, a core concept in value-based pricing. Learn to determine reference value, differentiation value, and their impact on optimal pricing
6 min read
Understand the crucial role of economic value in setting prices. Learn the difference between use value, economic value, and how differentiation impacts pricing strategies.
5 min read
Explore when and how to implement price increases or decreases, including the importance of maintaining customer trust and brand image.
12 min read
Understand Pricing Psychology Learn how pricing influences customer behavior. Use targeted strategies to create a sense of value and urgency.
6 min read
Cost-based pricing involves setting prices based on the costs for producing, distributing and selling the product. But costs represent the other extreme: costs set the floor for the price that the company can charge.
20 min read
This in-depth startup case study analyzes Locals.com, a platform offering a new content creator business model focused on free speech…
18 min read
Reflaunt is a fashion tech innovation leader providing resale-as-a-service (RaaS) to luxury brands. By enabling circular economy fashion, Reflaunt helps…
19 min read
This startup case study explores the rise and fall of the Nearby app, a tech startup focused on location-based services…
18 min read
Explore the Butter platform, a product-led growth SaaS success story. This case study analyzes how Butter became one of the…
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