New Products

Explore the process of developing and launching new products, from ideation and market research to prototyping, testing, and commercialization.

22 min read
24 August 2024

Creating a Product That Customers Love

Learn how to create a product that customers love! This guide covers key steps from idea generation to launch, emphasizing customer-centric design and emotional connection. Discover the 5 generic customer needs and how to build a product that makes users feel awesome.

8 min read
18 April 2022

Price Skimming Strategy and Its Advantages

Price skimming means setting a high initial price for a new product, then gradually lowering it to capture more price-sensitive customers. Learn when it works and the risks to consider.

20 min read
31 January 2022

The New Product Development Process (NPD) – 8 Steps to Success

Your Idea to Market Success: The Roadmap to New Product Development Got a brilliant product idea? Understand the steps to turning it into a profitable reality. Learn about idea generation, market research, concept testing, and the critical launch phase.

6 min read
25 September 2016

5 Phases of the New Products Process – Steps to Develop New Products

The new products process is the path that a new product takes from idea to the time of launch and beyond... The 5 phases of the new products process ensure that companies reach maximum efficiency in developing new, successful products.

5 min read
18 September 2016

Categories of New Products – What is a New Product?

What is "New"? Explore the wide spectrum of what constitutes a "new product." Understand the range from revolutionary inventions to subtle repositioning.

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