Explore the process of developing and launching new products, from ideation and market research to prototyping, testing, and commercialization.
Learn how to create a product that customers love! This guide covers key steps from idea generation to launch, emphasizing customer-centric design and emotional connection. Discover the 5 generic customer needs and how to build a product that makes users feel awesome.
Price skimming means setting a high initial price for a new product, then gradually lowering it to capture more price-sensitive customers. Learn when it works and the risks to consider.
Your Idea to Market Success: The Roadmap to New Product Development
Got a brilliant product idea? Understand the steps to turning it into a profitable reality. Learn about idea generation, market research, concept testing, and the critical launch phase.
The new products process is the path that a new product takes from idea to the time of launch and beyond… The 5 phases of the new products process ensure that companies reach maximum efficiency in developing new, successful products.
What is “New”?
Explore the wide spectrum of what constitutes a “new product.” Understand the range from revolutionary inventions to subtle repositioning.
Explore contrasting pricing strategies for new products: price skimming for high initial profits vs. penetration pricing for rapid market share gains.
