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Marketing

Explore the world of marketing! Learn about fundamental concepts, strategies, and tactics to effectively reach your target audience, promote your brand, and achieve your business goals.

10 min read
1 January 1970

Marketing, Advertising, And Promotion: Looking Beyond The Jargon

Confused about the difference between marketing, advertising, and promotion? This article breaks down the key distinctions and explains how they work together to build a successful brand. Learn how to avoid common marketing mistakes and create a strategy that drives results.

Recent articles

22 min read
11 December 2025

Route Startup Case Study – Protecting E-Commerce with a Seamless Post-Purchase Experience

Discover how Route App Inc. transformed the post-purchase journey with innovative e-commerce solutions. This case study explores their b2b2c business…
18 min read
8 December 2025

Coefficient.io: Startup Case Study – Empowering No-Code Data Integration

Tired of manual data entry and outdated spreadsheets? This case study explores Coefficient.io, a B2B SaaS solution that offers no-code…
20 min read
4 December 2025

Moves Financial: Startup Case Study – Empowering Gig Workers

Moves Financial was a promising fintech startup targeting gig economy growth with unique financial services. This fintech case study explores…
21 min read
1 December 2025

Pencil Startup Case Study: Empowering Writers with a Direct Path to Screen Adaptation

Discover Pencil, the Indian startup revolutionizing the publishing industry. This case study explores its free self-publishing platform, AI-powered screen adaptation…

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