Marketing

Explore the world of marketing! Learn about fundamental concepts, strategies, and tactics to effectively reach your target audience, promote your brand, and achieve your business goals.

17 min read
30 March 2015

Market Segmentation Comprehensive Guide – Dividing Consumer Markets into Segments

Unlock the power of market segmentation to create a customer-driven marketing strategy. Learn how to divide your market into distinct groups based on demographics, psychographics, and behavior. Discover the benefits of targeted marketing and how to effectively segment your audience for maximum ROI.

8 min read
12 March 2015

B2B Market Characteristics – Comparison B2B Market to B2C Market

B2B markets are different from B2C markets. Understand the key differences in market structure, buying behavior, and decision-making processes to succeed in business-to-business sales.

11 min read
7 March 2015

The Buyer Decision Process – Inside the Buyer Black Box

In making decisions, buyers go through a set of stages. The actual purchase decision is only a small part of the process. We will examine the whole buyer decision process.

10 min read
9 February 2015

The Marketing Strategy: Segmentation, Targeting, Positioning & Differentiation

Customer-Centric Marketing Understand how marketing strategy puts the customer first. See how your offerings can solve problems and deliver value in your target market.

6 min read
2 February 2015

Customer Relationship Groups: Building the Right Relationships with the Right Customers

Beyond the Number of Customers Focus on the insight that not all customers are equal. Highlight that some types of loyal customers can actually be bad for business, leading to targeted marketing.

17 min read
1 January 1970

Riding The Storm: Weathering Macroeconomic Downturns

Navigating economic downturns is a challenge for any business. This article provides a comprehensive guide to weathering the storm, from understanding the macro environment to implementing survival strategies. Learn how to prioritize costs, retain customers, secure funding, diversify revenue streams, and leverage technology to emerge stronger than ever.

11 min read
1 January 1970

How to Conquer New Markets: Go Global, Think Local

Conquering new markets requires more than just a shiny new product. This article outlines a comprehensive approach to global market entry, emphasizing the importance of localization and strategic adaptation. Learn how to think globally, choose the right markets, and execute a tailored action plan for success.

10 min read
1 January 1970

Marketing, Advertising, And Promotion: Looking Beyond The Jargon

Confused about the difference between marketing, advertising, and promotion? This article breaks down the key distinctions and explains how they work together to build a successful brand. Learn how to avoid common marketing mistakes and create a strategy that drives results.

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