Explore the world of marketing! Learn about fundamental concepts, strategies, and tactics to effectively reach your target audience, promote your brand, and achieve your business goals.
12 min read
In order to achieve a strong position in the segment the company has chosen, it has to find ways to set itself apart. A competitive advantage is a value difference between the offers of one company as opposed to competing offers on the market.
4 min read
Differentiation and Positioning are strongly related and depend on each other. Through the differentiation we can achieve the desired position in customers’ minds.
16 min read
Learn how companies identify and select specific market segments to serve efficiently and effectively. It emphasizes evaluating segments based on size, growth, structural attractiveness, and alignment with company resources and objectives, followed by selecting target markets through strategies like undifferentiated, differentiated, concentrated, or micromarketing approaches.
17 min read
Unlock the power of market segmentation to create a customer-driven marketing strategy. Learn how to divide your market into distinct groups based on demographics, psychographics, and behavior. Discover the benefits of targeted marketing and how to effectively segment your audience for maximum ROI.
8 min read
B2B markets are different from B2C markets. Understand the key differences in market structure, buying behavior, and decision-making processes to succeed in business-to-business sales.
11 min read
In making decisions, buyers go through a set of stages. The actual purchase decision is only a small part of the process. We will examine the whole buyer decision process.
10 min read
Customer-Centric Marketing Understand how marketing strategy puts the customer first. See how your offerings can solve problems and deliver value in your target market.
6 min read
Beyond the Number of Customers Focus on the insight that not all customers are equal. Highlight that some types of loyal customers can actually be bad for business, leading to targeted marketing.
17 min read
Discover how 6AM City energizes local communities with positive, hyperlocal news. This media startup uses innovative digital content marketing strategies…
19 min read
Discover Purple Dot's innovative 'sell earlier' strategy. This e-commerce case study reveals how they optimize inventory, reduce waste, and boost…
11 min read
Stop creating content from scratch! Learn how to repurpose your existing content for social media success. Save time, reach more…
13 min read
Struggling with delegation in business? It's tough, but crucial for growth. Learn how to overcome psychological barriers, delegate effectively, and…
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