16 min read
CookUnity Startup Case Study: Chef-Prepared Meals with a Twist
Discover how CookUnity disrupted the meal delivery market! This case study explores their chef-driven model, growth strategies, and key milestones.…
Explore the world of marketing! Learn about fundamental concepts, strategies, and tactics to effectively reach your target audience, promote your brand, and achieve your business goals.
4 min read
While marketing literature is largely concerned with optimal marketing techniques and strategies, little focus is on potential shifts in marketing ahead. How will marketing change in the future?
4 min read
In order to develop products that provide value to consumers, it is important to understand the key consumer product characteristics. What are the criteria to think of when designing a new product?
3 min read
Discover the distinctions between non-profit and for-profit marketing strategies. Learn how USPs, target audiences, and stakeholder management differ in these sectors.
11 min read
The Profitability Perspective Discover pricing strategies focused on costs, target returns, and the experience curve. Learn how to ensure your pricing covers expenses and generates the desired profit.
6 min read
The concept of product as a bundle of benefits is a theory which seeks to explain a product from the viewpoint of a consumer... Since marketing involves seeing everything the firm does from the viewpoint of the customer, marketers define products as a bundle of benefits.
5 min read
Reference pricing means setting your prices based on how they compare to similar products in the market. Understand how customers use reference prices and how to influence their perceptions for smarter pricing decisions.
11 min read
Unlock Profit with Value-Based Segmentation Tired of one-size-fits-all pricing? Learn how to segment your market based on what customers truly value. Discover how to identify high-value customers, tailor your offerings, and maximize profitability.
8 min read
Beyond Products Explore marketing orientation as a holistic philosophy. Understand how it impacts all areas of a business, not just sales.
16 min read
Discover how CookUnity disrupted the meal delivery market! This case study explores their chef-driven model, growth strategies, and key milestones.…
19 min read
Discover how Galley Solutions is revolutionizing restaurant kitchens with its Culinary Resource Planning (CRP) platform. Learn how this startup helps…
17 min read
Discover how Blind, the anonymous professional network, empowers employees to discuss workplace issues freely. Learn about their unique business model,…
16 min read
Discover how Reforge fuels tech career growth through its innovative cohort-based courses. Learn about their unique business model and product…
Email subscription is available ONLY TODAY (oh, okay, and tomorrow).
Surely, we respect your inbox! Unsubscription works every day.
We’d love to tailor your experience — which of these best describes you?
