Explore the world of marketing! Learn about fundamental concepts, strategies, and tactics to effectively reach your target audience, promote your brand, and achieve your business goals.
15 min read
The Service Challenge Discover the unique characteristics of services, such as inseparability and variability. Learn how businesses overcome these challenges.
6 min read
Strategic Expansion Discover how product mix decisions can be used to grow a business. Explore strategies like adding new lines or deepening existing ones.
12 min read
In order to achieve a strong position in the segment the company has chosen, it has to find ways to set itself apart. A competitive advantage is a value difference between the offers of one company as opposed to competing offers on the market.
4 min read
Differentiation and Positioning are strongly related and depend on each other. Through the differentiation we can achieve the desired position in customers’ minds.
16 min read
Learn how companies identify and select specific market segments to serve efficiently and effectively. It emphasizes evaluating segments based on size, growth, structural attractiveness, and alignment with company resources and objectives, followed by selecting target markets through strategies like undifferentiated, differentiated, concentrated, or micromarketing approaches.
17 min read
Unlock the power of market segmentation to create a customer-driven marketing strategy. Learn how to divide your market into distinct groups based on demographics, psychographics, and behavior. Discover the benefits of targeted marketing and how to effectively segment your audience for maximum ROI.
8 min read
B2B markets are different from B2C markets. Understand the key differences in market structure, buying behavior, and decision-making processes to succeed in business-to-business sales.
11 min read
In making decisions, buyers go through a set of stages. The actual purchase decision is only a small part of the process. We will examine the whole buyer decision process.
19 min read
Discover how UnitedMasters empowers independent artists by providing music distribution, brand partnerships, and artist development tools. Learn about their business…
13 min read
Discover the rise and fall of Clickto, an edtech startup aiming to simplify cohort-based learning. Learn about their business model,…
15 min read
Learn from Chums' journey, a social commerce platform that aimed to revolutionize online shopping. Discover the challenges they faced, from…
11 min read
Discover the power of horizontal integration for startups. Learn how acquiring or merging with similar businesses can cut costs, boost…
Email subscription is available ONLY TODAY (oh, okay, and tomorrow).
Surely, we respect your inbox! Unsubscription works every day.
We’d love to tailor your experience — which of these best describes you?
