Learn
Learn

Marketing

Explore the world of marketing! Learn about fundamental concepts, strategies, and tactics to effectively reach your target audience, promote your brand, and achieve your business goals.

8 min read
20 March 2018

Evolution of Marketing Theory – From Production to Marketing Orientation

Beyond Products Explore marketing orientation as a holistic philosophy. Understand how it impacts all areas of a business, not just sales.
6 min read
5 March 2018

Functions of Distributors – What roles do Distributors play for Manufacturers and Consumers?

In industrial markets, intermediaries may be the key factor in the success or failure of a company. What are the functions of distributors? What roles do they play for manufacturers and consumers?
4 min read
1 March 2018

Reasons for Deleting a Product or Product Line – Time to Say Goodbye

Sometimes companies decide that they will no longer produce or sell a particular product. What are the factors by which companies can recognize that the “time to say goodbye” has arrived?
5 min read
14 February 2018

How to Use Market Segmentation to Specialize And Be Seen as an Expert in Your Niche

Explore strategies for successfully targeting market niches. Learn how to specialize in specific end-users, production levels, customers, geographies, product features, quality-price points, and services.
6 min read
4 February 2018

Factors influencing the Adoption Process

Explore how individual differences, personal influence, and product characteristics shape the pace at which consumers accept new products.
8 min read
19 December 2017

Factors to Consider When Creating a Social Media Marketing Strategy

Learn the essential factors for building a winning social media strategy. Discover how to define goals, choose platforms, establish a brand voice, and leverage trends for maximum impact.
6 min read
23 July 2017

Market Diffusion Process and Its Marketing Implications

The market diffusion process describes how an innovation progresses through a market. For these reasons, it is crucial to understand the facets of the market diffusion process and its importance for new product development (NPD).
12 min read
3 July 2017

Characteristics of the Product Life Cycle Stages and their Marketing Implications

The Strategic Roadmap Focus on the big picture of how marketing changes over a product's life. Emphasize the proactive approach needed to keep a product successful.

Recent articles

12 min read
30 July 2025

Everything You Need to Know About Starting a Fulfilled By Amazon (FBA) Business

The Amazon FBA business model lets you leverage Amazon's logistics to build your brand. Explore the benefits of Amazon FBA,…
8 min read
25 July 2025

What Building a High-Trust Business Looks Like Today

Success today hinges on brand trust. This is achieved not by talk, but by action: creating digital trust with a…
15 min read
14 July 2025

Dopt Startup Case Study: A Deep Dive into Onboarding Innovation

Explore Dopt's innovative approach to user onboarding in B2B SaaS. This case study dives into their AI-powered solutions, content marketing…
12 min read
13 July 2025

Two Founders, One Question: What Does Clarity in Business Actually Mean?

Is your entrepreneurial journey truly yours? Discover the power of self-discovery and clarity in business. Learn how to align your…

Subscribe Today
for Weekly Startup Stories

Email subscription is available ONLY TODAY (oh, okay, and tomorrow).
Surely, we respect your inbox! Unsubscription works every day.

    Hey there! 👋 Just curious…

    We’d love to tailor your experience — which of these best describes you?