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Mindtrip – A Startup Case Study: Redefining Travel Through AI
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Explore the world of marketing! Learn about fundamental concepts, strategies, and tactics to effectively reach your target audience, promote your brand, and achieve your business goals.
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Discover the top 10 marketing pitfalls that can sabotage your business. Learn how to recognize and correct them for greater success.
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Master Your Marketing with the STP Model. Want your marketing efforts to hit the mark? The STP Model is your guide! Learn how to break down your market, laser-focus on the right customers, and create a brand image that stands out.
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Crossing Borders: Navigate Cultural Differences for Global Success Expanding your business internationally? Understanding cultural differences is key! Learn how language, religion, buying habits, and more can make or break your marketing strategy in foreign markets.
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The Profitability Perspective Discover pricing strategies focused on costs, target returns, and the experience curve. Learn how to ensure your pricing covers expenses and generates the desired profit.
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The concept of product as a bundle of benefits is a theory which seeks to explain a product from the viewpoint of a consumer... Since marketing involves seeing everything the firm does from the viewpoint of the customer, marketers define products as a bundle of benefits.
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Reference pricing means setting your prices based on how they compare to similar products in the market. Understand how customers use reference prices and how to influence their perceptions for smarter pricing decisions.
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Unlock Profit with Value-Based Segmentation Tired of one-size-fits-all pricing? Learn how to segment your market based on what customers truly value. Discover how to identify high-value customers, tailor your offerings, and maximize profitability.
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Sometimes companies decide that they will no longer produce or sell a particular product. What are the factors by which companies can recognize that the “time to say goodbye” has arrived?
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Explore how Mindtrip is leading travel innovation with its AI travel planner. This case study reveals the startup growth strategies…
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Discover how A.Team's business model innovation is reshaping talent acquisition. This case study explores their AI talent marketplace, which connects…
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Discover how Manifest AI is revolutionizing AI-powered ecommerce. This startup success story details how they enhance customer engagement and deliver…
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Explore the West Tenth startup case study, a hyperlocal marketplace for women entrepreneurs. Learn about its marketplace business model, rapid…
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