Marketing

Explore the world of marketing! Learn about fundamental concepts, strategies, and tactics to effectively reach your target audience, promote your brand, and achieve your business goals.

8 min read
18 April 2022

Price Skimming Strategy and Its Advantages

Price skimming means setting a high initial price for a new product, then gradually lowering it to capture more price-sensitive customers. Learn when it works and the risks to consider.

13 min read
28 March 2022

What is an Augmented Product? Product Augmentation Strategies and Examples

Product augmentation can be accomplished by adding a variety of different add-ons to the original product... The augmented product then contributes to a better customer experience. This also makes major contribution to brand loyalty and creates a favorable purchase experience for the customer.

17 min read
25 February 2022

What is a Price? – Definition of Prices and Role of Prices in Marketing

Learn the secret pricing strategies that can take your business to the next level through our actionable guide on setting prices and boosting profits.

9 min read
8 January 2022

What is a Marketing Funnel? Stages, Goals, and How it Works

The marketing funnel is a visual representation of the steps a customer takes from first finding out about a brand to conversion.

11 min read
6 November 2021

Defining a Product: How To Build An Irresistible Product

Tangible or intangible? Consumer or industrial? Core or augmented? Your product is much more than “something to sell”…

11 min read
15 October 2021

Different Types of Shoppers – How to convince them to buy from you?

One of the key steps to grow your sales is to understand the different types of shoppers there are. With this knowledge as a base, you should then start to target them with dedicated strategies. They have differing needs and wants, and most importantly, they are coming to you with differing intents and differing behavior.

11 min read
22 August 2021

8 Branding Principles That Every Business Should Adhere To

Uncover Your Brand's Potential: Master the Fundamentals of Branding Define your brand's true identity and resonate with the right people. This guide explores the core principles that bring clarity to your brand and create a strong foundation for success.

8 min read
6 January 2021

Marketing Strategies For Unsought Products – Sell when People Don’t Know They Need It

Many products aren't on consumers' radar initially – these are called unsought products. Learn effective marketing strategies specifically designed to create demand for products that people don't realize they need.

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