18 min read
Female Invest: A Startup Case Study – Empowering Women in Finance
Discover the inspiring story of Female Invest, a platform empowering women in finance through education and community. Learn how they…
Explore the world of marketing! Learn about fundamental concepts, strategies, and tactics to effectively reach your target audience, promote your brand, and achieve your business goals.
4 min read
The amount spent on business purchasing far exceeds consumer purchasing. That makes it so crucial to understand the classification of B2B goods... The primary categories of B2B offerings are entering goods, foundation goods and facilitating goods.
4 min read
Customer Profiling Understand the key ways to segment your market. Learn about demographics, geography, buying habits, and more for precise targeting.
4 min read
The intensity of rivalry between existing competitors in a market or industry depends on a number of factors. Assessing the intensity of competition in an industry is the most important step in the 5 Forces of Porter Model Analysis.
4 min read
Many public relations tools exist. However, the most important PR tools fall into 7 categories. Public relations (PR) is the way a company communicates with the public and media. The aim is to create and maintain a positive image and a strong relationship with the target audience.
5 min read
Explore when and how to implement price increases or decreases, including the importance of maintaining customer trust and brand image.
12 min read
Understand Pricing Psychology Learn how pricing influences customer behavior. Use targeted strategies to create a sense of value and urgency.
6 min read
Cost-based pricing involves setting prices based on the costs for producing, distributing and selling the product. But costs represent the other extreme: costs set the floor for the price that the company can charge.
11 min read
The Product Lifecycle Roadmap Understand the distinct stages of a product's lifecycle and learn how to optimize your marketing strategy throughout each phase.
18 min read
Discover the inspiring story of Female Invest, a platform empowering women in finance through education and community. Learn how they…
15 min read
Discover how Going, a travel startup, disrupted the industry with its unique approach to finding spontaneous flight deals. Learn about…
16 min read
Discover how DUOS, an AI-powered healthcare technology company, is revolutionizing senior care by combining genuine human connections with innovative technology.…
25 min read
Discover how Podimo, a 2019 startup, revolutionized audio content by focusing on local-language podcasts and a unique revenue-sharing model. Learn…
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