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Remento: A Startup Case Study – Preserving Family Stories with AI-Powered Voice
Discover how Remento uses AI to preserve family stories. This startup case study explores their innovative approach to digital storytelling…
Explore the world of marketing! Learn about fundamental concepts, strategies, and tactics to effectively reach your target audience, promote your brand, and achieve your business goals.
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Discover sustainable marketing, the strategy of promoting socially and environmentally responsible practices. Learn why it matters and how to implement it effectively.
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Branding is one of the key concepts in marketing. A crucial one: Without branding, your company and your products will lack meaning in consumers’ minds. However, with so many different branding strategies to choose from, it can be tough to figure out which ones are right for your company.
13 min read
Some companies will swoop into a market with radically low prices as a strategy for attracting new clients. This is called a penetration pricing strategy. We’ll explore what penetration pricing is, how it works, how it compares to other pricing strategies, when it should be used and also look at some penetration pricing examples.
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Price skimming means setting a high initial price for a new product, then gradually lowering it to capture more price-sensitive customers. Learn when it works and the risks to consider.
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Product augmentation can be accomplished by adding a variety of different add-ons to the original product... The augmented product then contributes to a better customer experience. This also makes major contribution to brand loyalty and creates a favorable purchase experience for the customer.
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Learn the secret pricing strategies that can take your business to the next level through our actionable guide on setting prices and boosting profits.
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The marketing funnel is a visual representation of the steps a customer takes from first finding out about a brand to conversion.
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Tangible or intangible? Consumer or industrial? Core or augmented? Your product is much more than “something to sell”…
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Discover how Remento uses AI to preserve family stories. This startup case study explores their innovative approach to digital storytelling…
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Feeling unfulfilled? Discover how to build the perfect business for YOU. Learn from Sergej's journey and 5 key questions to…
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Discover the essential traits of successful entrepreneurs that will propel your startup to success. Learn about flexibility, imagination, risk tolerance,…
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Discover how 6AM City energizes local communities with positive, hyperlocal news. This media startup uses innovative digital content marketing strategies…
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