Innovation

Stay ahead of the curve! Learn about innovation strategies and how to develop new products and services that meet evolving customer needs and market demands.

6 min read
22 August 2020

New Product Development Challenges – How to solve roadblocks on the way to success

New product development (NPD) isn't without hurdles. Learn about common challenges during NPD, including legal barriers, distribution issues, and the importance of thorough planning to overcome them.

6 min read
4 February 2018

Factors influencing the Adoption Process

Explore how individual differences, personal influence, and product characteristics shape the pace at which consumers accept new products.

6 min read
23 July 2017

Market Diffusion Process and Its Marketing Implications

The market diffusion process describes how an innovation progresses through a market. For these reasons, it is crucial to understand the facets of the market diffusion process and its importance for new product development (NPD).

6 min read
25 September 2016

5 Phases of the New Products Process – Steps to Develop New Products

The new products process is the path that a new product takes from idea to the time of launch and beyond... The 5 phases of the new products process ensure that companies reach maximum efficiency in developing new, successful products.

5 min read
18 September 2016

Categories of New Products – What is a New Product?

What is "New"? Explore the wide spectrum of what constitutes a "new product." Understand the range from revolutionary inventions to subtle repositioning.

4 min read
11 June 2016

Product Characteristics that influence the Adoption Rate

The Product Itself Matters Focus on the five key product characteristics and how they influence consumer decisions.

13 min read
1 January 1970

The Two Roles Every Founder Must Separate: Owner vs. Operator

Scaling your startup? Discover the critical difference between owner and operator roles. Learn when and how to delegate tasks for sustainable business scalability and growth. Download our free 8D framework!

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