As if the Legally Blonde star wasn’t inspiring enough already, Reese Witherspoon and ‘Hello Sunshine’ won millions of hearts (and a $900 million exit) with her mission: “I want to make a lot of women a lot of money.”
In 2015, Witherspoon used her star power to kick off a book club that became a sensation. She’d spotlight books, especially those featuring strong female protagonists, and built a fan base of 2.5 million readers who eagerly anticipate her monthly picks.
Here’s the lowdown on turning book love into content gold, Reese Witherspoon style!
Of Reese’s 54 picks, 30 made it to the New York Times Best-Seller list! Her company turned bestselling novels like Big Little Lies and Little Fires Everywhere into critically acclaimed series.
Behind the scenes, her team would constantly be on the hunt, evaluating over 1,000 books, articles, pitches, and scripts each year.
Then they’d repurpose this content into podcasts, social media gems, and branded partnerships, building a never-ending thriving ecosystem around amazing women’s stories.
So you wrote a killer blog post?
Congratulations! You’ve just created a content goldmine.
Now, why not mine it?
It’s time to make your posts work harder for you.
Content repurposing is just like working with leftovers… but for your business. Just like you wouldn’t throw out a perfectly good steak, you shouldn’t let a blog post gather dust after you hit “publish.”
Take that awesome post on a world tour, introduce it to new audiences on different platforms, and squeeze every last drop of value from your content.
Content repurposing is your new BFF.
It helps you save time (yes, it’s hard to write a new masterpiece every day). It helps you reach new people. It boosts your SEO (because more content means more chances for Google to notice you). Lastly, it reinforces your messaging. Repetition is key, baby!
Time to turn that blog post into a content-creating machine!
Here are some easy ways to repurpose your blog posts:
PS: There’s never been a better time to create scalable content – if you’re open to embracing AI.
You could take ChatGPT or Gemini, for instance, feed it your article, and ask it to generate “100 engaging social media posts” (or whatever other format you want). With the first cut, most of the fast results will likely be cheap and scrappy, so you’ll have to work with the AI tool a little more, say, by explaining to it the exact brand voice, tone, and style, you’re looking for.
Sure, there’s work to do, but if you actually do well, you can get great content (and reach a whole new audience) every single day using AI.
Even with AI tools (and a lot of passion!) creating a new piece of content from scratch every single time can get exhausting.
Many a brilliant blogger has burnt out – or gotten stuck in a creative rut.
Luckily, there’s something called PLR (Private Label Rights) to the rescue.
Heard of ‘Private Label’ or ‘White Label’ product licensing in, say, fashion? A brand can purchase ready-made garments from manufacturers, tweak the designs, add their own branding, and voila – sell the clothes as their own.
PLR is like that – for the content world.
Private Label Rights (PLR) is a type of license that allows you – the exhausted blogger – to buy pre-written content online, which you can then edit, rebrand, and publish, as your own – as if you wrote it.
Sweet! Right?
It’s a way to instantly get your hands on content that an author is willing to part with. Most come with resell rights, some come with ‘giveaway’ rights…and you get to keep the proceeds!
Here’s how PLR can help you in content repurposing:
A little heads up, though. Overloading PLR content straight out of the box can land you in hot water with Google’s dreaded ‘duplicate content penalties.’ Plus, some platforms, like Kindle Publishing give it the side-eye. So, do yourself a favor and double-check before diving in.
Think of PLR content as your rough draft, not your final masterpiece. Give it a serious glow-up—slice and dice the paragraphs, toss in some visuals, and slap on titles that scream YOU.
Make it fresh, make it fab, make it yours, and then hit “Publish”.
To keep your content machine humming and your audience hooked, don’t shy away from content repurposing.
Give your oldest posts a refresh (or a farewell!). Update your best posts for the upcoming holidays, tweak links and titles for a click-boost, track performance, optimize for SEO, and make sure to redirect any deleted content with the right plugins.
Fresh content means a happy audience—and that means your blog-based business soars to new heights.
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