Services

Explore the unique characteristics of services and how they differ from products. Learn how to develop, deliver, and market services that meet customer needs and expectations.

18 min read
17 November 2025

Reflaunt: A Startup Case Study – Enabling Luxury Fashion Resale with a Sustainable Twist

Reflaunt is a fashion tech innovation leader providing resale-as-a-service (RaaS) to luxury brands. By enabling circular economy fashion, Reflaunt helps brands enter the growing luxury resale market and build sustainable fashion business models that retain customer loyalty and drive revenue.

19 min read
3 November 2025

Husslup Startup Case Study: Transforming the Entertainment Industry Networking

Explore the Husslup startup case study, a platform for creative networking in entertainment. Learn about its niche market strategies, its push for diversity in entertainment, and the hard lessons from its startup failure. A must-read for entrepreneurs and industry professionals.

18 min read
6 October 2025

Mantra Health: A Startup Case Study – Empowering College Students with Accessible Mental Healthcare

Explore how Mantra Health is transforming higher education mental health with its innovative telehealth platform. This case study details their market positioning, healthcare partnerships, and the digital health investment driving their success as a leading campus mental health solution.

13 min read
2 October 2025

Exactly How To Price Your Products And Services: Product Pricing Strategy

Stop guessing your prices. This guide reframes your entire product pricing strategy, moving beyond simple cost-based pricing methods. Learn a value-based pricing strategy to attract better clients, justify premium prices, and master your new product launch strategy for maximum profit and growth.

16 min read
2 October 2025

EquityBee: A Startup Case Study – Empowering Employee Ownership

Explore how EquityBee is revolutionizing pre-IPO investing by solving stock option liquidity issues. This case study details their unique equity crowdfunding model, which empowers employees to exercise their employee stock options and offers investors unique alternative investment opportunities.

19 min read
19 June 2025

Empathy: A Startup Case Study – Supporting Bereaved Families with Technology and Compassion

Discover how Empathy, a grief technology startup, is revolutionizing bereavement care. This case study explores their strategic partnerships, innovative approach, and impact on employee benefits. Learn how they blend technology with compassion.

18 min read
12 June 2025

Amada Senior Care Startup Case Study: Bringing Standardization to Elderly Care

Discover how Amada Senior Care is revolutionizing elderly care with its franchise model. Learn about their standardized approach, technology, and growth strategies in the senior care industry. Explore senior care franchise opportunities.

16 min read
3 March 2025

Superside: A Startup Case Study – On-Demand Design with a Dedicated Team

Discover how Superside, a subscription-based design platform, disrupted the traditional agency model. Learn about their innovative approach to connecting businesses with curated design talent, their AI-powered tools, and their impressive growth trajectory. This case study explores Superside's business model, market strategy, and key takeaways for entrepreneurs.

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