20 min read
Moves Financial: Startup Case Study – Empowering Gig Workers
Moves Financial was a promising fintech startup targeting gig economy growth with unique financial services. This fintech case study explores…
Explore the process of developing and launching new products, from ideation and market research to prototyping, testing, and commercialization.
11 min read
Most startups confuse innovation with chaos. This guide breaks down strategic startup innovation, from open innovation and customer co-creation to avoiding common innovation pitfalls. Learn the innovation tactics that drive real growth, not just innovation theater, and build a truly disruptive company.
22 min read
Learn how to create a product that customers love! This guide covers key steps from idea generation to launch, emphasizing customer-centric design and emotional connection. Discover the 5 generic customer needs and how to build a product that makes users feel awesome.
8 min read
Price skimming means setting a high initial price for a new product, then gradually lowering it to capture more price-sensitive customers. Learn when it works and the risks to consider.
20 min read
Your Idea to Market Success: The Roadmap to New Product Development Got a brilliant product idea? Understand the steps to turning it into a profitable reality. Learn about idea generation, market research, concept testing, and the critical launch phase.
6 min read
The new products process is the path that a new product takes from idea to the time of launch and beyond... The 5 phases of the new products process ensure that companies reach maximum efficiency in developing new, successful products.
5 min read
What is "New"? Explore the wide spectrum of what constitutes a "new product." Understand the range from revolutionary inventions to subtle repositioning.
20 min read
Moves Financial was a promising fintech startup targeting gig economy growth with unique financial services. This fintech case study explores…
21 min read
Discover Pencil, the Indian startup revolutionizing the publishing industry. This case study explores its free self-publishing platform, AI-powered screen adaptation…
20 min read
Discover the story of Grover, the tech rental startup that achieved a $1 billion valuation. This case study explores their…
19 min read
This case study explores Torch Leadership Labs, a startup redefining corporate leadership coaching. We analyze their business model, coaching innovation,…
Email subscription is available ONLY TODAY (oh, okay, and tomorrow).
Surely, we respect your inbox! Unsubscription works every day.
We’d love to tailor your experience — which of these best describes you?
