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Consumers

Put your consumers first! Learn about customer needs, behaviors, and how to build strong customer relationships that drive loyalty and business success.

10 min read
1 January 1970

Marketing, Advertising, And Promotion: Looking Beyond The Jargon

Confused about the difference between marketing, advertising, and promotion? This article breaks down the key distinctions and explains how they work together to build a successful brand. Learn how to avoid common marketing mistakes and create a strategy that drives results.

Recent articles

16 min read
29 December 2025

Manifest AI Startup Case Study: Reinventing E-Commerce with 24/7 AI Assistance

Discover how Manifest AI is revolutionizing AI-powered ecommerce. This startup success story details how they enhance customer engagement and deliver…
15 min read
25 December 2025

Dogdrop: A Startup Case Study – Flexible Dog Daycare Reimagined

Discover how Dogdrop, a disruptive pet care startup, is redefining the dog daycare business. This case study explores their business…
14 min read
22 December 2025

West Tenth – A Startup Case Study: Empowering Home-Based Businesses with a Hyperlocal Twist

Explore the West Tenth startup case study, a hyperlocal marketplace for women entrepreneurs. Learn about its marketplace business model, rapid…
16 min read
18 December 2025

Origin Financial Startup Case Study: Empowering Financial Wellness for the Modern Workforce

Origin Financial's case study reveals how its B2B2C fintech business model tackles employee financial stress. Discover how this all-in-one personal…

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