19 min read
Consensus – A Startup Case Study: Revolutionizing B2B Product Demos
Discover how Consensus revolutionized B2B product demos with buyer enablement. Learn how they optimized the sales process, leveraged data-driven insights,…
Put your consumers first! Learn about customer needs, behaviors, and how to build strong customer relationships that drive loyalty and business success.
13 min read
Discover the power of societal marketing, where businesses align their brand with social causes to win hearts and wallets. Learn how to implement this strategy, understand its benefits, and avoid common pitfalls. This article explores the key pillars of societal marketing: social responsibility, sustainability, and ethics.
21 min read
Learn how Costco tackles supply chain challenges, from ethical sourcing and sustainability to logistics and operational efficiency. Discover their strategies for overcoming these hurdles and how you can apply them to your small business.
14 min read
Discover how Lululemon, a billion-dollar empire, has mastered the art of targeting high-income consumers obsessed with fitness and wellness. Learn about their specific demographics, psychographics, and marketing strategies, including community building, influencer marketing, and premium pricing. Explore how they've expanded their reach to include men's wear and embraced sustainability initiatives. Get insights into their successful brand building and learn how to apply these strategies to your own business.
9 min read
Unlock the power of intent-based marketing to boost conversions and personalize your brand. Learn how to leverage customer data and AI to create targeted ads that resonate with your audience. Discover strategies for small businesses to implement intent marketing and see real results.
16 min read
Picture this: you are a business owner, lying awake at night, racking your brain for the best ways to get people talking about your brand. You want them to choose you over the competition, but how do you make that happen? Remember when yoga pants were just…yoga pants? Then lululemon strutted in, slapped on a […]
11 min read
One of the key steps to grow your sales is to understand the different types of shoppers there are. With this knowledge as a base, you should then start to target them with dedicated strategies. They have differing needs and wants, and most importantly, they are coming to you with differing intents and differing behavior.
4 min read
In order to develop products that provide value to consumers, it is important to understand the key consumer product characteristics. What are the criteria to think of when designing a new product?
6 min read
The concept of product as a bundle of benefits is a theory which seeks to explain a product from the viewpoint of a consumer... Since marketing involves seeing everything the firm does from the viewpoint of the customer, marketers define products as a bundle of benefits.
19 min read
Discover how Consensus revolutionized B2B product demos with buyer enablement. Learn how they optimized the sales process, leveraged data-driven insights,…
10 min read
Scaling your business can feel overwhelming. Learn the difference between scaling vs growth, validate your value, and implement smart business…
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Navigate the B2B landscape! Discover strategic insights, explore diverse B2B product categories, and understand the key differences between B2B and…
18 min read
Discover how Amada Senior Care is revolutionizing elderly care with its franchise model. Learn about their standardized approach, technology, and…
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