Put your consumers first! Learn about customer needs, behaviors, and how to build strong customer relationships that drive loyalty and business success.
Unlock the power of intent-based marketing to boost conversions and personalize your brand. Learn how to leverage customer data and AI to create targeted ads that resonate with your audience. Discover strategies for small businesses to implement intent marketing and see real results.
Picture this: you are a business owner, lying awake at night, racking your brain for the best ways to get people talking about your brand.
One of the key steps to grow your sales is to understand the different types of shoppers there are. With this knowledge as a base, you should then start to target them with dedicated strategies. They have differing needs and wants, and most importantly, they are coming to you with differing intents and differing behavior.
In order to develop products that provide value to consumers, it is important to understand the key consumer product characteristics. What are the criteria to think of when designing a new product?
Learn how consumers decide what to buy. Discover the key phases of the acquisition process and apply this knowledge to craft more effective marketing strategies.
The concept of product as a bundle of benefits is a theory which seeks to explain a product from the viewpoint of a consumer… Since marketing involves seeing everything the firm does from the viewpoint of the customer, marketers define products as a bundle of benefits.
Explore how individual differences, personal influence, and product characteristics shape the pace at which consumers accept new products.
Understand the different types of consumer products: convenience, shopping, and specialty. This knowledge is essential for developing effective marketing strategies tailored to each type.
Shopping for Value
Explore shopping products. Highlight how consumers compare these items and what it means for marketers of furniture, clothing, etc.
The Service Challenge
Discover the unique characteristics of services, such as inseparability and variability. Learn how businesses overcome these challenges.
