Clickto: A Startup Case Study – Simplifying Cohort-Based Learning Experiences
Discover the rise and fall of Clickto, an edtech startup aiming to simplify cohort-based learning. Learn about their business model,…
Explore the different ways to categorize products and services based on their characteristics, target audience, and intended use.
Tangible or intangible? Consumer or industrial? Core or augmented? Your product is much more than “something to sell”…
Understand the different types of consumer products: convenience, shopping, and specialty. This knowledge is essential for developing effective marketing strategies tailored to each type.
Shopping for Value Explore shopping products. Highlight how consumers compare these items and what it means for marketers of furniture, clothing, etc.
The amount spent on business purchasing far exceeds consumer purchasing. That makes it so crucial to understand the classification of B2B goods... The primary categories of B2B offerings are entering goods, foundation goods and facilitating goods.
The Transformation of Products Focus on entering goods. Explore how these become embedded in other products, influencing their final form and function.
What is "New"? Explore the wide spectrum of what constitutes a "new product." Understand the range from revolutionary inventions to subtle repositioning.
Discover the rise and fall of Clickto, an edtech startup aiming to simplify cohort-based learning. Learn about their business model,…
Learn from Chums' journey, a social commerce platform that aimed to revolutionize online shopping. Discover the challenges they faced, from…
Discover the power of horizontal integration for startups. Learn how acquiring or merging with similar businesses can cut costs, boost…
Learn how to value your startup and understand the different methods used by investors. Discover the importance of tangible and…
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