Classification
What is a Product and How To Build An Irresistible One
Tangible or intangible? Consumer or industrial? Core or augmented? Your product is much more than “something to sell”…
6 November 2021
11 December 2024
Explore the different ways to categorize products and services based on their characteristics, target audience, and intended use.
Tangible or intangible? Consumer or industrial? Core or augmented? Your product is much more than “something to sell”…
Understand the different types of consumer products: convenience, shopping, and specialty. This knowledge is essential for developing effective marketing strategies tailored to each type.
Shopping for Value
Explore shopping products. Highlight how consumers compare these items and what it means for marketers of furniture, clothing, etc.
The amount spent on business purchasing far exceeds consumer purchasing. That makes it so crucial to understand the classification of B2B goods… The primary categories of B2B offerings are entering goods, foundation goods and facilitating goods.
The Transformation of Products
Focus on entering goods. Explore how these become embedded in other products, influencing their final form and function.
What is “New”?
Explore the wide spectrum of what constitutes a “new product.” Understand the range from revolutionary inventions to subtle repositioning.
