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Classification

Explore the different ways to categorize products and services based on their characteristics, target audience, and intended use.

11 min read
6 November 2021

Defining a Product: How To Build An Irresistible Product

Tangible or intangible? Consumer or industrial? Core or augmented? Your product is much more than “something to sell”…
5 min read
28 June 2017

Classifications of Products – Convenience, Shopping, and Speciality

Understand the different types of consumer products: convenience, shopping, and specialty. This knowledge is essential for developing effective marketing strategies tailored to each type.
16 min read
20 June 2017

4 Types of Consumer Products and Marketing Considerations – Convenience, Shopping, Specialty and Unsought Products

Shopping for Value Explore shopping products. Highlight how consumers compare these items and what it means for marketers of furniture, clothing, etc.
4 min read
24 November 2016

Detailed Classification of B2B Goods – From Raw Materials to Components

The amount spent on business purchasing far exceeds consumer purchasing. That makes it so crucial to understand the classification of B2B goods... The primary categories of B2B offerings are entering goods, foundation goods and facilitating goods.
5 min read
18 September 2016

Categories of New Products – What is a New Product?

What is "New"? Explore the wide spectrum of what constitutes a "new product." Understand the range from revolutionary inventions to subtle repositioning.

Recent articles

13 min read
28 August 2025

Segue Startup Case Study: A Construction Sharing Marketplace

Explore Segue, a construction labor-sharing marketplace case study. Learn about its innovative B2B model, challenges in market adoption, and key…
16 min read
25 August 2025

CookUnity Startup Case Study: Chef-Prepared Meals with a Twist

Discover how CookUnity disrupted the meal delivery market! This case study explores their chef-driven model, growth strategies, and key milestones.…
19 min read
21 August 2025

Galley Solutions Startup Case Study – Streamlining Restaurant Kitchens

Discover how Galley Solutions is revolutionizing restaurant kitchens with its Culinary Resource Planning (CRP) platform. Learn how this startup helps…
17 min read
18 August 2025

Blind Startup Case Study: Empowering Anonymous Workplace Conversations

Discover how Blind, the anonymous professional network, empowers employees to discuss workplace issues freely. Learn about their unique business model,…

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