Buyer Persona

Understand your ideal customer! Learn how to create buyer personas that capture your target audience's demographics, psychographics, needs, and behaviors.

15 min read
2 October 2025

The Complete Small Business Marketing Guide: How to Win Customers, Build Your Funnel, and Spend Smarter

Stop lighting money on fire with random marketing tactics. This guide provides a complete marketing plan for small businesses, focusing on understanding the buyer's journey, building a funnel that converts, and budgeting strategically for real growth. Win more customers and spend smarter.

13 min read
2 October 2025

How to Use Content Marketing to Attract Clients (Even Without a Big Budget)

Stop chasing vanity metrics. This guide explains what a content strategy is and how to create one that drives real business results. Learn the types of content marketing that attract buyers, not just buddies, and see the benefits for your small business.

13 min read
1 March 2025

The Secret Sauce to ‘Marketing’ is in the ‘Market’

Before launching marketing campaigns, understand your target market's macro-environment. This article explores 8 frameworks, including PESTLE, Porter's Five Forces, and ADAMS, to help you find the perfect market for your business. Learn how to conduct market analysis, segment your target audience, and identify product-market fit.

16 min read
14 February 2025

The Buyer Black Box: Creating Buyer Personas

Unlock the secrets of your ideal customer with this guide to creating powerful buyer personas. Learn how to understand their motivations, pain points, and desires to craft targeted marketing strategies that resonate.

14 min read
4 August 2024

How to Build a Powerful Unique Selling Proposition

Discover how to craft a powerful Unique Selling Proposition (USP) that sets your business apart. Learn to analyze your brand, competitors, and target audience to identify key differentiators. This guide provides practical steps to develop a compelling USP that drives customer engagement and business growth.

11 min read
15 October 2021

Different Types of Shoppers – How to convince them to buy from you?

One of the key steps to grow your sales is to understand the different types of shoppers there are. With this knowledge as a base, you should then start to target them with dedicated strategies. They have differing needs and wants, and most importantly, they are coming to you with differing intents and differing behavior.

5 min read
21 July 2018

Role of Reference Prices in Pricing Decisions – Reference-based Pricing

Reference pricing means setting your prices based on how they compare to similar products in the market. Understand how customers use reference prices and how to influence their perceptions for smarter pricing decisions.

17 min read
30 March 2015

Market Segmentation Comprehensive Guide – Dividing Consumer Markets into Segments

Unlock the power of market segmentation to create a customer-driven marketing strategy. Learn how to divide your market into distinct groups based on demographics, psychographics, and behavior. Discover the benefits of targeted marketing and how to effectively segment your audience for maximum ROI.

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