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Clickto: A Startup Case Study – Simplifying Cohort-Based Learning Experiences
Discover the rise and fall of Clickto, an edtech startup aiming to simplify cohort-based learning. Learn about their business model,…
Understand your ideal customer! Learn how to create buyer personas that capture your target audience's demographics, psychographics, needs, and behaviors.
13 min read
Before launching marketing campaigns, understand your target market's macro-environment. This article explores 8 frameworks, including PESTLE, Porter's Five Forces, and ADAMS, to help you find the perfect market for your business. Learn how to conduct market analysis, segment your target audience, and identify product-market fit.
16 min read
Unlock the secrets of your ideal customer with this guide to creating powerful buyer personas. Learn how to understand their motivations, pain points, and desires to craft targeted marketing strategies that resonate.
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Discover how to craft a powerful Unique Selling Proposition (USP) that sets your business apart. Learn to analyze your brand, competitors, and target audience to identify key differentiators. This guide provides practical steps to develop a compelling USP that drives customer engagement and business growth.
11 min read
One of the key steps to grow your sales is to understand the different types of shoppers there are. With this knowledge as a base, you should then start to target them with dedicated strategies. They have differing needs and wants, and most importantly, they are coming to you with differing intents and differing behavior.
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Reference pricing means setting your prices based on how they compare to similar products in the market. Understand how customers use reference prices and how to influence their perceptions for smarter pricing decisions.
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Unlock the power of market segmentation to create a customer-driven marketing strategy. Learn how to divide your market into distinct groups based on demographics, psychographics, and behavior. Discover the benefits of targeted marketing and how to effectively segment your audience for maximum ROI.
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In making decisions, buyers go through a set of stages. The actual purchase decision is only a small part of the process. We will examine the whole buyer decision process.
13 min read
Discover the rise and fall of Clickto, an edtech startup aiming to simplify cohort-based learning. Learn about their business model,…
15 min read
Learn from Chums' journey, a social commerce platform that aimed to revolutionize online shopping. Discover the challenges they faced, from…
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Discover the power of horizontal integration for startups. Learn how acquiring or merging with similar businesses can cut costs, boost…
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Learn how to value your startup and understand the different methods used by investors. Discover the importance of tangible and…
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