Understand your ideal customer! Learn how to create buyer personas that capture your target audience’s demographics, psychographics, needs, and behaviors.
Discover how to craft a powerful Unique Selling Proposition (USP) that sets your business apart. Learn to analyze your brand, competitors, and target audience to identify key differentiators. This guide provides practical steps to develop a compelling USP that drives customer engagement and business growth.
Have you ever wondered how some marketers seem to know exactly what you want, often before you know yourself? Psychographics can help marketers target specific consumers more likely to buy.
One of the key steps to grow your sales is to understand the different types of shoppers there are. With this knowledge as a base, you should then start to target them with dedicated strategies. They have differing needs and wants, and most importantly, they are coming to you with differing intents and differing behavior.
Learn how consumers decide what to buy. Discover the key phases of the acquisition process and apply this knowledge to craft more effective marketing strategies.
Reference pricing means setting your prices based on how they compare to similar products in the market. Understand how customers use reference prices and how to influence their perceptions for smarter pricing decisions.
Unlock the power of market segmentation to create a customer-driven marketing strategy. Learn how to divide your market into distinct groups based on demographics, psychographics, and behavior. Discover the benefits of targeted marketing and how to effectively segment your audience for maximum ROI.
Unlock the Secrets of Buyer Behavior
Ever wonder why people buy what they buy? It’s all about the “buyer’s black box.” Learn how culture, social groups, personality, and psychology influence purchasing decisions. Master these concepts and your marketing will hit the bullseye!
In making decisions, buyers go through a set of stages. The actual purchase decision is only a small part of the process. We will examine the whole buyer decision process.
