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Branding

Create a brand that stands out! Learn how to develop a strong brand identity, position yourself effectively in the market, and build lasting customer loyalty.

10 min read
1 January 1970

Marketing, Advertising, And Promotion: Looking Beyond The Jargon

Confused about the difference between marketing, advertising, and promotion? This article breaks down the key distinctions and explains how they work together to build a successful brand. Learn how to avoid common marketing mistakes and create a strategy that drives results.

Recent articles

25 min read
11 August 2025

Circle Startup Case Study: A Modern Platform for Paid Communities

Discover how Circle, a modern platform for paid communities, disrupted the online community space. This startup case study explores their…
11 min read
10 August 2025

What Founders Get Wrong About Analyzing Competitors (And How to Fix It)

A strong competitive analysis is key to success. Learn about the four types of competitors – market leaders, challengers, followers,…
10 min read
10 August 2025

The 5 Types of Quality And How Founders Can Actually Use Them to Build Better Products

What is Product Quality? It Depends on Your Perspective Quality isn't just one thing! Discover different approaches to defining product…
10 min read
10 August 2025

Brand Strategy Decisions: 4 Moves That Make People Actually Remember Your Brand

Master Your Brand: Essential Branding Decisions for Success Take control of your brand's future. This guide covers crucial branding decisions,…

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