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Analysis

Uncover the importance of data analysis in marketing. Explore different analytical frameworks and learn how to use data to make informed decisions and optimize campaigns.

4 min read
24 May 2016

Major PR Tools – Public Relations Tools

Many public relations tools exist. However, the most important PR tools fall into 7 categories. Public relations (PR) is the way a company communicates with the public and media. The aim is to create and maintain a positive image and a strong relationship with the target audience.
17 min read
30 March 2015

Market Segmentation Comprehensive Guide – Dividing Consumer Markets into Segments

Unlock the power of market segmentation to create a customer-driven marketing strategy. Learn how to divide your market into distinct groups based on demographics, psychographics, and behavior. Discover the benefits of targeted marketing and how to effectively segment your audience for maximum ROI.
8 min read
12 March 2015

B2B Market Characteristics – Comparison B2B Market to B2C Market

B2B markets are different from B2C markets. Understand the key differences in market structure, buying behavior, and decision-making processes to succeed in business-to-business sales.
12 min read
18 February 2015

SWOT Analysis – Matching Organisation and Environment

Discover the SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis, a strategic planning tool for matching an organization's internal attributes with its external environment to craft strategic actions. It breaks down the importance of analyzing a company's internal strengths and weaknesses alongside external opportunities and threats, offering a foundation for informed decision-making and strategic planning.

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