Uncover the importance of data analysis in marketing. Explore different analytical frameworks and learn how to use data to make informed decisions and optimize campaigns.
6 min read
Take a deep dive into the BCG Matrix, explaining its framework for assessing a company's product portfolio to guide strategic investment decisions. It covers how to categorize products into four types (Question Marks, Stars, Cash Cows, Dogs) based on market growth and share, and the strategic implications of each category.
4 min read
The intensity of rivalry between existing competitors in a market or industry depends on a number of factors. Assessing the intensity of competition in an industry is the most important step in the 5 Forces of Porter Model Analysis.
4 min read
Many public relations tools exist. However, the most important PR tools fall into 7 categories. Public relations (PR) is the way a company communicates with the public and media. The aim is to create and maintain a positive image and a strong relationship with the target audience.
17 min read
Unlock the power of market segmentation to create a customer-driven marketing strategy. Learn how to divide your market into distinct groups based on demographics, psychographics, and behavior. Discover the benefits of targeted marketing and how to effectively segment your audience for maximum ROI.
8 min read
B2B markets are different from B2C markets. Understand the key differences in market structure, buying behavior, and decision-making processes to succeed in business-to-business sales.
12 min read
Discover the SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis, a strategic planning tool for matching an organization's internal attributes with its external environment to craft strategic actions. It breaks down the importance of analyzing a company's internal strengths and weaknesses alongside external opportunities and threats, offering a foundation for informed decision-making and strategic planning.
14 min read
Explore the West Tenth startup case study, a hyperlocal marketplace for women entrepreneurs. Learn about its marketplace business model, rapid…
16 min read
Origin Financial's case study reveals how its B2B2C fintech business model tackles employee financial stress. Discover how this all-in-one personal…
20 min read
Oliver Space, a promising furniture rental startup, aimed to disrupt the market with a circular economy model. This case study…
22 min read
Discover how Route App Inc. transformed the post-purchase journey with innovative e-commerce solutions. This case study explores their b2b2c business…
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