Uncover the importance of data analysis in marketing. Explore different analytical frameworks and learn how to use data to make informed decisions and optimize campaigns.
16 min read
Discover Lululemon's sustainability journey, from reducing water usage to innovating recycled materials. Explore their ambitious goals, challenges, and progress towards becoming a truly circular brand. Learn how they're tackling environmental impact and inspiring others to do the same.
22 min read
Learn how to create a product that customers love! This guide covers key steps from idea generation to launch, emphasizing customer-centric design and emotional connection. Discover the 5 generic customer needs and how to build a product that makes users feel awesome.
14 min read
Discover how to craft a powerful Unique Selling Proposition (USP) that sets your business apart. Learn to analyze your brand, competitors, and target audience to identify key differentiators. This guide provides practical steps to develop a compelling USP that drives customer engagement and business growth.
14 min read
Think of every little thing you do to create your product or offer your service as part of your value chain. Don’t worry, it’s not some fancy jargon – it’s just a way of looking at all the steps that go into making your product or service awesome. Each step? Absolutely crucial. Why? Because that’s […]
21 min read
Master Your Business Environment: A Guide to Success Ready to take control of your business's future? Explore the key factors shaping the world around you. Understand how demographics, technology, and economic trends influence your market. Use this knowledge to make smart decisions and build a stronger, more resilient business.
13 min read
Understand the six external forces that shape businesses: demographics, economics, politics, ecology, socio-cultural trends, and technology. Learn how these factors create opportunities and challenges, and how to adapt your strategies.
6 min read
Discover the top 10 marketing pitfalls that can sabotage your business. Learn how to recognize and correct them for greater success.
5 min read
Discover how to calculate economic value, a core concept in value-based pricing. Learn to determine reference value, differentiation value, and their impact on optimal pricing
14 min read
Explore the West Tenth startup case study, a hyperlocal marketplace for women entrepreneurs. Learn about its marketplace business model, rapid…
16 min read
Origin Financial's case study reveals how its B2B2C fintech business model tackles employee financial stress. Discover how this all-in-one personal…
20 min read
Oliver Space, a promising furniture rental startup, aimed to disrupt the market with a circular economy model. This case study…
22 min read
Discover how Route App Inc. transformed the post-purchase journey with innovative e-commerce solutions. This case study explores their b2b2c business…
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