Uncover the importance of data analysis in marketing. Explore different analytical frameworks and learn how to use data to make informed decisions and optimize campaigns.
14 min read
Explore the West Tenth startup case study, a hyperlocal marketplace for women entrepreneurs. Learn about its marketplace business model, rapid growth, and the critical lessons behind why this promising community marketplace ultimately failed.
18 min read
Tired of manual data entry and outdated spreadsheets? This case study explores Coefficient.io, a B2B SaaS solution that offers no-code data integration for Google Sheets and Excel, empowering teams with real-time business insights and eliminating tedious, error-prone tasks. A true game-changer for revenue operations.
17 min read
eFuse is a dynamic platform connecting the esports community through professional networking, tournament organization, and influencer marketing opportunities. Learn how this startup is bridging the gap between aspiring gamers, collegiate programs, brands, and game publishers, and its key growth strategies.
13 min read
Discover the rise and fall of Clickto, an edtech startup aiming to simplify cohort-based learning. Learn about their business model, challenges, and key takeaways for entrepreneurs. Explore their innovative features, market analysis, and lessons learned from their closure.
21 min read
Learn how to value your startup and understand the different methods used by investors. Discover the importance of tangible and intangible assets, explore key valuation approaches like EBITDA and discounted cash flow, and gain insights into the reality of early-stage valuations. This guide provides a comprehensive overview of business valuation for entrepreneurs.
16 min read
Learn how to dominate your market and build a sustainable competitive advantage. Discover the key metrics, strategies, and tactics to increase market share and outmaneuver competitors. This article explores the importance of market share, the different types of market power, and how to create a unique value proposition that sets you apart.
14 min read
Don't let your business become a cautionary tale! Learn the difference between market research and marketing research, and how both are crucial for success. Discover how to use research to understand your customers, build a strong brand, and create products that people actually want.
13 min read
Before launching marketing campaigns, understand your target market's macro-environment. This article explores 8 frameworks, including PESTLE, Porter's Five Forces, and ADAMS, to help you find the perfect market for your business. Learn how to conduct market analysis, segment your target audience, and identify product-market fit.
14 min read
Explore the West Tenth startup case study, a hyperlocal marketplace for women entrepreneurs. Learn about its marketplace business model, rapid…
16 min read
Origin Financial's case study reveals how its B2B2C fintech business model tackles employee financial stress. Discover how this all-in-one personal…
20 min read
Oliver Space, a promising furniture rental startup, aimed to disrupt the market with a circular economy model. This case study…
22 min read
Discover how Route App Inc. transformed the post-purchase journey with innovative e-commerce solutions. This case study explores their b2b2c business…
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