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Blind Startup Case Study: Empowering Anonymous Workplace Conversations
Discover how Blind, the anonymous professional network, empowers employees to discuss workplace issues freely. Learn about their unique business model,…
Develop a winning plan! Learn about different marketing and business strategies, from market penetration and product development to branding and pricing.
8 min read
Learn the essential factors for building a winning social media strategy. Discover how to define goals, choose platforms, establish a brand voice, and leverage trends for maximum impact.
6 min read
Take a deep dive into the BCG Matrix, explaining its framework for assessing a company's product portfolio to guide strategic investment decisions. It covers how to categorize products into four types (Question Marks, Stars, Cash Cows, Dogs) based on market growth and share, and the strategic implications of each category.
6 min read
The market diffusion process describes how an innovation progresses through a market. For these reasons, it is crucial to understand the facets of the market diffusion process and its importance for new product development (NPD).
12 min read
The Strategic Roadmap Focus on the big picture of how marketing changes over a product's life. Emphasize the proactive approach needed to keep a product successful.
4 min read
Customer Profiling Understand the key ways to segment your market. Learn about demographics, geography, buying habits, and more for precise targeting.
5 min read
Advertising is one of the most visible forms of communication. Therefore, advertising budget decisions are critical. Choosing the promotional budget can be a tough process, so study the available methods carefully!
4 min read
The intensity of rivalry between existing competitors in a market or industry depends on a number of factors. Assessing the intensity of competition in an industry is the most important step in the 5 Forces of Porter Model Analysis.
4 min read
Many public relations tools exist. However, the most important PR tools fall into 7 categories. Public relations (PR) is the way a company communicates with the public and media. The aim is to create and maintain a positive image and a strong relationship with the target audience.
17 min read
Discover how Blind, the anonymous professional network, empowers employees to discuss workplace issues freely. Learn about their unique business model,…
16 min read
Discover how Reforge fuels tech career growth through its innovative cohort-based courses. Learn about their unique business model and product…
25 min read
Discover how Circle, a modern platform for paid communities, disrupted the online community space. This startup case study explores their…
11 min read
A strong competitive analysis is key to success. Learn about the four types of competitors – market leaders, challengers, followers,…
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