Strategy

Develop a winning plan! Learn about different marketing and business strategies, from market penetration and product development to branding and pricing.

21 min read
21 May 2025

How Much Can I Sell My Startup For? – Business Valuation

Learn how to value your startup and understand the different methods used by investors. Discover the importance of tangible and intangible assets, explore key valuation approaches like EBITDA and discounted cash flow, and gain insights into the reality of early-stage valuations. This guide provides a comprehensive overview of business valuation for entrepreneurs.

12 min read
15 May 2025

Crafting Social Media Strategies for New Businesses

Boost your business with a winning social media content strategy. Learn how to create engaging videos, leverage lead magnets, and convert your audience into paying customers. Discover the secrets to organic growth, backlinking, and testing conversion tactics. This article will guide you from attracting attention to driving sales.

16 min read
15 May 2025

Market Share or Market Scare?  

Learn how to dominate your market and build a sustainable competitive advantage. Discover the key metrics, strategies, and tactics to increase market share and outmaneuver competitors. This article explores the importance of market share, the different types of market power, and how to create a unique value proposition that sets you apart.

17 min read
15 May 2025

Marketing Magic: How To Make Your Small Business The Only One That Matters

Discover 20 clever marketing strategies to help your small business grow like wildfire. Learn how to understand your audience, build a strong brand identity, leverage social media, and master SEO for lasting success. This comprehensive guide covers everything from crafting a killer USP to creating engaging content and maximizing your marketing budget.

17 min read
2 May 2025

Birdie Startup Case Study: Streamlining Homecare with Technology

Birdie is a UK-based health tech startup revolutionizing homecare with its data-driven platform. Learn how Birdie streamlines operations, improves care quality, and helps agencies achieve financial sustainability. This case study explores their business model, growth milestones, and key takeaways for entrepreneurs.

19 min read
25 April 2025

Calixa: A Startup Case Study – Challenges in Capturing Market Share in a Competitive CRM Landscape

Calixa, a startup aiming to revolutionize SaaS customer operations, faced challenges capturing market share in a competitive CRM landscape. Despite securing $16.3 million in funding, the company struggled to gain traction and discontinued services in 2024. This case study analyzes Calixa's business model, growth strategies, and key takeaways for entrepreneurs.

13 min read
24 April 2025

How to Split Equity In a Startup Without Conflicts – Equity Distribution

Learn how to split equity in a startup fairly and avoid future conflicts. This article explores different scenarios, including unequal time commitment and financial investment, and provides practical solutions for addressing these challenges. Discover how to establish clear agreements and ensure everyone feels valued.

12 min read
24 April 2025

Co-Founder Roles: How to Build an Unshakeable Co-Founder Relationship

Building a successful startup requires a strong co-founder relationship. This article explores key areas to discuss with your co-founder, including expectations, financial contributions, vision alignment, and potential pivots. Learn how to avoid conflicts and build a lasting partnership for startup success.

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