Learn
Learn

Strategy

Develop a winning plan! Learn about different marketing and business strategies, from market penetration and product development to branding and pricing.

6 min read
25 June 2018

Role of Economic Value in Pricing – Value-based Pricing

Understand the crucial role of economic value in setting prices. Learn the difference between use value, economic value, and how differentiation impacts pricing strategies.
6 min read
12 June 2018

Five Definitions of Quality – What “High Quality” Really Means

What is Product Quality? It Depends on Your Perspective Quality isn't just one thing! Discover different approaches to defining product quality. Explore how manufacturing standards, consumer opinions, and value for money all play a role.
5 min read
14 May 2018

Alternative Service Pricing Strategies – Pricing Services Effectively

Due to the many special considerations surrounding the pricing of services, traditional pricing strategies such as penetration pricing, competitive pricing, and premium pricing may not be suitable... we will take a look at emerging alternative service pricing strategies.
8 min read
20 March 2018

Evolution of Marketing Theory – From Production to Marketing Orientation

Beyond Products Explore marketing orientation as a holistic philosophy. Understand how it impacts all areas of a business, not just sales.
4 min read
1 March 2018

Reasons for Deleting a Product or Product Line – Time to Say Goodbye

Sometimes companies decide that they will no longer produce or sell a particular product. What are the factors by which companies can recognize that the “time to say goodbye” has arrived?
4 min read
14 February 2018

Ways to specialize for Market Niches – How to occupy Market Niches?

Explore strategies for successfully targeting market niches. Learn how to specialize in specific end-users, production levels, customers, geographies, product features, quality-price points, and services.
8 min read
19 December 2017

Factors to Consider When Creating a Social Media Marketing Strategy

Learn the essential factors for building a winning social media strategy. Discover how to define goals, choose platforms, establish a brand voice, and leverage trends for maximum impact.
6 min read
12 August 2017

The BCG Matrix Explained – How Does the BCG Matrix Work?

Take a deep dive into the BCG Matrix, explaining its framework for assessing a company's product portfolio to guide strategic investment decisions. It covers how to categorize products into four types (Question Marks, Stars, Cash Cows, Dogs) based on market growth and share, and the strategic implications of each category.

Recent articles

18 min read
15 April 2025

Female Invest: A Startup Case Study – Empowering Women in Finance

Discover the inspiring story of Female Invest, a platform empowering women in finance through education and community. Learn how they…
15 min read
15 April 2025

Going: A 2015 Startup Case Study – A Catchy Look at Spontaneous Travel

Discover how Going, a travel startup, disrupted the industry with its unique approach to finding spontaneous flight deals. Learn about…
16 min read
11 April 2025

DUOS: A Startup Case Study – Empowering Senior Care Through Genuine Connections

Discover how DUOS, an AI-powered healthcare technology company, is revolutionizing senior care by combining genuine human connections with innovative technology.…
25 min read
9 April 2025

Podimo: A 2019 Startup Case Study – Revolutionizing Audio Content

Discover how Podimo, a 2019 startup, revolutionized audio content by focusing on local-language podcasts and a unique revenue-sharing model. Learn…

Subscribe Today
for Weekly Startup Stories

Email subscription is available ONLY TODAY (oh, okay, and tomorrow).
Surely, we respect your inbox! Unsubscription works every day.