Strategy

Develop a winning plan! Learn about different marketing and business strategies, from market penetration and product development to branding and pricing.

16 min read
14 February 2025

The Buyer Black Box: Creating Buyer Personas

Unlock the secrets of your ideal customer with this guide to creating powerful buyer personas. Learn how to understand their motivations, pain points, and desires to craft targeted marketing strategies that resonate.

11 min read
13 February 2025

How To Actually Use The Marketing Mix 7Ps (Not a Uni Paper)

What good is the best product in the world if no one knows about it? Focus on how the 7Ps of marketing mix work in tandem.

15 min read
10 February 2025

The One-Person Startup Marketing Plan: How to Market Your Product (Even if You Hate Marketing)

Struggling to market your startup with limited resources? This article outlines a simple yet effective marketing plan for solo entrepreneurs, focusing on emotional connection, market research, and key channels like content marketing, SEO, and email marketing. Learn how to create a winning strategy even if you hate marketing.

13 min read
13 January 2025

How To Find the Best Types of Business Structures for YOU

Choosing the right legal structure for your startup is crucial for growth and attracting investment. This article explores different business entities like sole proprietorships, LLCs, partnerships, C-corporations, and S-corporations, explaining their advantages and disadvantages. Learn about SPACs and SPVs, and understand how to minimize risk for investors.

21 min read
29 December 2024

Why Vertical Integration Worked for Tesla (And Why It Might Not Work for You)

Discover how Tesla's vertical integration strategy has driven its success, from cost control and innovation to efficiency and competitive advantage. Learn the benefits and challenges of this approach and whether it's right for your business.

16 min read
23 December 2024

How Product Managers Turn Innovations Into Profitable Solutions (and Not Epic Fails)

Discover how product managers transform innovative ideas into profitable solutions. Learn about customer insights, roadmap development, stakeholder alignment, and the importance of education and experience. This article explores key strategies for success in product development.

53 min read
22 December 2024

Unpacking Chick-fil-A’s Marketing Strategies & Positioning Secrets

Uncover the secrets behind Chick-fil-A's remarkable success. Learn how their strategic marketing mix, including product, price, place, and promotion, has propelled them to the top of the fast-food industry. Discover their unique positioning strategy, emphasizing quality, customer service, and community involvement, and how they've built a loyal customer base.

9 min read
18 December 2024

A B2B SaaS Marketing Guide To Noticed in Competitive SaaS Arenas

Standing out in the crowded SaaS market requires a strategic approach. Learn how to analyze competitors, listen to your customers, validate product ideas, and niche down to gain a competitive edge. Discover how to leverage technology, create a sustainable product strategy, and maintain business flexibility to achieve lasting success.

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