Strategy

Develop a winning plan! Learn about different marketing and business strategies, from market penetration and product development to branding and pricing.

19 min read
16 June 2025

Consensus – A Startup Case Study: Revolutionizing B2B Product Demos

Discover how Consensus revolutionized B2B product demos with buyer enablement. Learn how they optimized the sales process, leveraged data-driven insights, and achieved impressive growth. A must-read case study!

10 min read
13 June 2025

How to Scale (or Grow) Your Business – and what’s the difference?

Scaling your business can feel overwhelming. Learn the difference between scaling vs growth, validate your value, and implement smart business scaling strategies for sustainable success. Avoid common pitfalls and unlock economies of scale.

9 min read
13 June 2025

B2B Businesses, Products & Sales: Strategic Insights

Navigate the B2B landscape! Discover strategic insights, explore diverse B2B product categories, and understand the key differences between B2B and B2C. Unlock the benefits of B2B for sellers and buyers alike.

18 min read
12 June 2025

Amada Senior Care Startup Case Study: Bringing Standardization to Elderly Care

Discover how Amada Senior Care is revolutionizing elderly care with its franchise model. Learn about their standardized approach, technology, and growth strategies in the senior care industry. Explore senior care franchise opportunities.

19 min read
9 June 2025

Loop Returns: A Startup Case Study – “Exchange Reimagined for E-Commerce”

Loop Returns is a case study in turning a common e-commerce problem - high return rates - into a profitable business. Learn how they built a platform that streamlines returns, encourages exchanges, and leverages AI for insights. Discover their growth strategy, key partnerships, and valuable takeaways for entrepreneurs.

18 min read
6 June 2025

Builder.ai Case Study: Reinventing Software Development Through “AI” – A Cautionary Tale

Uncover the Builder.ai story: an AI-powered startup that soared and crashed. Learn key lessons about authenticity, sustainable growth, and financial prudence for tech entrepreneurs. A cautionary tale!

16 min read
5 June 2025

Soona Startup Case Study: Real-Time Collaboration & Cost-Efficiency

Discover how Soona, a startup specializing in e-commerce product photography, leverages real-time collaboration and virtual studios to streamline content creation and achieve rapid growth. Learn about their business model, key differentiators, and growth strategies for success in the booming e-commerce market.

11 min read
22 May 2025

Horizontal Integration: How To Acquire Other Companies As a New Startup Founder

Discover the power of horizontal integration for startups. Learn how acquiring or merging with similar businesses can cut costs, boost revenue, and increase profitability. Explore practical strategies for identifying potential partners, navigating cultural integration, and maximizing success.

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