Strategy

Develop a winning plan! Learn about different marketing and business strategies, from market penetration and product development to branding and pricing.

15 min read
25 December 2025

Dogdrop: A Startup Case Study – Flexible Dog Daycare Reimagined

Discover how Dogdrop, a disruptive pet care startup, is redefining the dog daycare business. This case study explores their business model innovation, from flexible urban dog daycare to pet care franchise opportunities, offering key lessons for entrepreneurs.

14 min read
22 December 2025

West Tenth – A Startup Case Study: Empowering Home-Based Businesses with a Hyperlocal Twist

Explore the West Tenth startup case study, a hyperlocal marketplace for women entrepreneurs. Learn about its marketplace business model, rapid growth, and the critical lessons behind why this promising community marketplace ultimately failed.

22 min read
11 December 2025

Route Startup Case Study – Protecting E-Commerce with a Seamless Post-Purchase Experience

Discover how Route App Inc. transformed the post-purchase journey with innovative e-commerce solutions. This case study explores their b2b2c business model, logistics tech, and growth strategies, from advanced package tracking to carbon-neutral shipping, offering key insights for modern merchants.

18 min read
8 December 2025

Coefficient.io: Startup Case Study – Empowering No-Code Data Integration

Tired of manual data entry and outdated spreadsheets? This case study explores Coefficient.io, a B2B SaaS solution that offers no-code data integration for Google Sheets and Excel, empowering teams with real-time business insights and eliminating tedious, error-prone tasks. A true game-changer for revenue operations.

20 min read
4 December 2025

Moves Financial: Startup Case Study – Empowering Gig Workers

Moves Financial was a promising fintech startup targeting gig economy growth with unique financial services. This fintech case study explores its innovative Moves Collective, its challenges, and the reasons why even great ideas can fail, offering key lessons for entrepreneurs.

21 min read
1 December 2025

Pencil Startup Case Study: Empowering Writers with a Direct Path to Screen Adaptation

Discover Pencil, the Indian startup revolutionizing the publishing industry. This case study explores its free self-publishing platform, AI-powered screen adaptation analysis, and unique 'Pitch to Studios' marketplace, providing writers a direct path from book to film.

19 min read
24 November 2025

Torch Leadership Labs Startup Case Study: Redefining Leadership Development

This case study explores Torch Leadership Labs, a startup redefining corporate leadership coaching. We analyze their business model, coaching innovation, and market strategy, offering key insights into their approach to leadership transformation and development in a competitive landscape.

20 min read
20 November 2025

Locals.com: A Startup Case Study – A Haven for Creator Autonomy

This in-depth startup case study analyzes Locals.com, a platform offering a new content creator business model focused on free speech and ownership. We provide a full competitive landscape analysis, including a detailed look at Locals vs Patreon, to see how its subscription service is changing the creator economy.

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