Strategy

Develop a winning plan! Learn about different marketing and business strategies, from market penetration and product development to branding and pricing.

25 min read
9 April 2025

Podimo: A 2019 Startup Case Study – Revolutionizing Audio Content

Discover how Podimo, a 2019 startup, revolutionized audio content by focusing on local-language podcasts and a unique revenue-sharing model. Learn about their business model, growth strategies, and key takeaways for entrepreneurs.

9 min read
28 March 2025

Clash Startup Case Study: Empowering Creators, Then Closing Down – A Short-Form Revolution That Couldn’t Stand the Test

Learn from the rise and fall of Clash, a short-form video app that aimed to empower creators. Discover how they built a community, attracted users, and ultimately faced challenges in a competitive market. Explore key takeaways for entrepreneurs on niche targeting, direct monetization, and leveraging existing networks.

25 min read
22 March 2025

Buildspace: A Deep Dive into the Rise and Fall of a Promising EdTech Startup

Buildspace was more than an edtech startup—it was a movement for builders, dreamers, and weekend hackers. Backed by a16z and loved by thousands, it brought project-based learning to life. Then, out of nowhere, it shut down. What really happened? Why did its founder walk away at the peak? This is the story of burnout, community, and what comes after the dream ends.

14 min read
22 March 2025

Reaching and Engaging Your Target Audience on Social Media

Boost your social media presence and generate more leads with these effective strategies. Learn how to create engaging content, build a strong brand, and convert your audience into loyal customers. Discover the secrets to social media success and unlock your business's growth potential.

8 min read
17 March 2025

Video Advertising: How to Maximize ROI on Campaigns

Boost your video advertising ROI with proven strategies. Learn how to create engaging video ads that capture attention, drive conversions, and maximize your return on investment. Discover best practices, video formats, and optimization tips to elevate your video marketing game.

16 min read
9 March 2025

Springboard Startup Case Study: Innovate, Upskill, and Succeed

Learn how Springboard, an online learning platform, tackles the tech skills gap with a unique business model that combines personalized mentorship, job guarantees, and flexible pricing. This case study explores their growth strategy, market position, and key takeaways for entrepreneurs.

14 min read
5 March 2025

The Case for Marketing Research

Don't let your business become a cautionary tale! Learn the difference between market research and marketing research, and how both are crucial for success. Discover how to use research to understand your customers, build a strong brand, and create products that people actually want.

16 min read
3 March 2025

Superside: A Startup Case Study – On-Demand Design with a Dedicated Team

Discover how Superside, a subscription-based design platform, disrupted the traditional agency model. Learn about their innovative approach to connecting businesses with curated design talent, their AI-powered tools, and their impressive growth trajectory. This case study explores Superside's business model, market strategy, and key takeaways for entrepreneurs.

Recent articles

Subscribe Today
for Weekly Startup Stories

Email subscription is available ONLY TODAY (oh, okay, and tomorrow).
Surely, we respect your inbox! Unsubscription works every day.