Startups

Launch your dream! Discover essential marketing strategies and tips for startups, from validating your concept to securing funding and achieving growth.

24 min read
24 March 2025

Zenhub: A Startup Case Study – “Seamless GitHub Project Management”

Zenhub is a project management tool that integrates seamlessly with GitHub, offering AI-enhanced solutions for software development teams. Learn how Zenhub streamlines workflows, leverages data for insights, and automates tasks to boost productivity. Discover their growth story, market position, and key takeaways for entrepreneurs.

25 min read
22 March 2025

Buildspace: A Deep Dive into the Rise and Fall of a Promising EdTech Startup

Buildspace was more than an edtech startup—it was a movement for builders, dreamers, and weekend hackers. Backed by a16z and loved by thousands, it brought project-based learning to life. Then, out of nowhere, it shut down. What really happened? Why did its founder walk away at the peak? This is the story of burnout, community, and what comes after the dream ends.

14 min read
22 March 2025

Reaching and Engaging Your Target Audience on Social Media

Boost your social media presence and generate more leads with these effective strategies. Learn how to create engaging content, build a strong brand, and convert your audience into loyal customers. Discover the secrets to social media success and unlock your business's growth potential.

16 min read
12 March 2025

Jobber: A Startup Case Study – Empowering Home Service Businesses

Discover how Jobber, a software platform for home service businesses, has achieved remarkable success by addressing common pain points and leveraging technology. Learn about their business model, growth strategies, and key takeaways for entrepreneurs.

14 min read
10 March 2025

Motion: A 2019 Startup Case Study – “Automate Your Day, Elevate Your Play!”

Discover how Motion, an AI-powered task management platform, helps creative professionals and teams automate their workflows, boost productivity, and achieve their goals. Learn about their business model, key features, growth milestones, and insights for entrepreneurs.

16 min read
3 March 2025

Superside: A Startup Case Study – On-Demand Design with a Dedicated Team

Discover how Superside, a subscription-based design platform, disrupted the traditional agency model. Learn about their innovative approach to connecting businesses with curated design talent, their AI-powered tools, and their impressive growth trajectory. This case study explores Superside's business model, market strategy, and key takeaways for entrepreneurs.

13 min read
1 March 2025

The Secret Sauce to ‘Marketing’ is in the ‘Market’

Before launching marketing campaigns, understand your target market's macro-environment. This article explores 8 frameworks, including PESTLE, Porter's Five Forces, and ADAMS, to help you find the perfect market for your business. Learn how to conduct market analysis, segment your target audience, and identify product-market fit.

16 min read
21 February 2025

IntelyCare Startup Story: Disrupting Healthcare Stuffing with Tech-Driven Marketplace – Key Lessons for Entrepreneurs

Discover how IntelyCare, a healthcare staffing platform, revolutionized the industry with its AI-powered solution. Learn about their success story, market analysis, and future outlook. This case study explores the challenges and opportunities in the healthcare staffing market.

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