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Services

Explore the unique characteristics of services and how they differ from products. Learn how to develop, deliver, and market services that meet customer needs and expectations.

12 min read
13 May 2015

A Guide to Individual Product Decisions: What to Build and Why

Perfecting Your Product: Key Decisions for Success You have an idea, now how do you turn it into a market hit? Explore the critical choices you'll make about branding, features, packaging, and more. Discover how these decisions shape the customer experience.

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The Ultimate Guide to Brand Identity for Startups: Stand Out From Day One

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