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Segmentation

Divide and conquer! Learn how to segment your market into distinct groups based on shared characteristics to target your marketing efforts effectively.

11 min read
1 January 1970

How to Conquer New Markets: Go Global, Think Local

Conquering new markets requires more than just a shiny new product. This article outlines a comprehensive approach to global market entry, emphasizing the importance of localization and strategic adaptation. Learn how to think globally, choose the right markets, and execute a tailored action plan for success.

Recent articles

19 min read
16 June 2025

Consensus – A Startup Case Study: Revolutionizing B2B Product Demos

Discover how Consensus revolutionized B2B product demos with buyer enablement. Learn how they optimized the sales process, leveraged data-driven insights,…
10 min read
13 June 2025

How to Scale (or Grow) Your Business – and what’s the difference?

Scaling your business can feel overwhelming. Learn the difference between scaling vs growth, validate your value, and implement smart business…
9 min read
13 June 2025

B2B Businesses, Products & Sales: Strategic Insights

Navigate the B2B landscape! Discover strategic insights, explore diverse B2B product categories, and understand the key differences between B2B and…
18 min read
12 June 2025

Amada Senior Care Startup Case Study: Bringing Standardization to Elderly Care

Discover how Amada Senior Care is revolutionizing elderly care with its franchise model. Learn about their standardized approach, technology, and…

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