Relationships

Learn how to build strong and mutually beneficial relationships with your customers, partners, and stakeholders.

13 min read
24 April 2025

How to Split Equity In a Startup Without Conflicts – Equity Distribution

Learn how to split equity in a startup fairly and avoid future conflicts. This article explores different scenarios, including unequal time commitment and financial investment, and provides practical solutions for addressing these challenges. Discover how to establish clear agreements and ensure everyone feels valued.

12 min read
24 April 2025

Co-Founder Roles: How to Build an Unshakeable Co-Founder Relationship

Building a successful startup requires a strong co-founder relationship. This article explores key areas to discuss with your co-founder, including expectations, financial contributions, vision alignment, and potential pivots. Learn how to avoid conflicts and build a lasting partnership for startup success.

12 min read
14 September 2024

Ultimate Guide to Email Marketing for Entrepreneurs

Discover the power of email marketing for entrepreneurs! Learn how to build relationships with your audience, boost open rates, and drive conversions. This guide covers the basics, different email types, and essential best practices.

10 min read
21 July 2024

Lululemon Strategic Sales Masterclass

Discover how Lululemon leverages strategic sales programs to boost revenue through partnerships. Learn about their campus, corporate, team, and wholesale programs, and how they benefit partners. Get insights into application processes, perks, and the Lululemon way of building win-win relationships.

6 min read
2 February 2015

Customer Relationship Groups: Building the Right Relationships with the Right Customers

Beyond the Number of Customers Focus on the insight that not all customers are equal. Highlight that some types of loyal customers can actually be bad for business, leading to targeted marketing.

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