Relationships

Learn how to build strong and mutually beneficial relationships with your customers, partners, and stakeholders.

12 min read
2 November 2025

How to Sell to Businesses Using Social Media: B2B Marketing

Tired of stiff, corporate B2B marketing? This guide flips the script. Discover how to use business humor and personalized outreach to stand out. Learn client retention strategies that start with a radically human approach to B2B social media marketing and creating irresistible offers.

11 min read
26 October 2025

Startup and Innovation: A Match Made in Heaven?

Most startups confuse innovation with chaos. This guide breaks down strategic startup innovation, from open innovation and customer co-creation to avoiding common innovation pitfalls. Learn the innovation tactics that drive real growth, not just innovation theater, and build a truly disruptive company.

11 min read
2 October 2025

How to Use Inbound Marketing to Get Customers Without Cold Pitching In 2025

Move beyond one-time sales with a powerful relationship and inbound marketing strategy. This guide details the benefits of relationship marketing, contrasting inbound vs outbound marketing to help you build lasting customer loyalty, improve retention, and achieve sustainable growth through valuable content.

18 min read
10 August 2025

Once Dating Group Startup Case Study: Revolutionizing Slow Dating

Discover how Once Dating Group revolutionized the online dating scene with its unique 'slow dating' approach. This case study explores their strategy, growth, and impact on meaningful connections.

12 min read
13 July 2025

Startup Team Building: Abuse My ‘Serial Entrepreneur’ Framework

Building a startup? Avoid team catastrophes with the CLEAR framework! Assess capabilities, limitations, expectations, and risks. Master startup team building and strategic planning for success. Learn skills alignment now!

15 min read
22 June 2025

Entrepreneur Burnout: Why Solo Founders Feel It Harder — and How to Survive It

Solo founder burnout is real. Learn coping strategies to combat loneliness, decision fatigue, and the emotional burden of solo entrepreneurship. Find support and thrive!

11 min read
19 June 2025

Should You Start A Business With Your Friend Or Relative?

Starting a business with friends can be a great way to leverage trust and shared passion. However, it's crucial to set clear expectations, define roles, and address potential conflicts. This article explores the pros and cons of working with friends, provides tips for navigating disagreements, and emphasizes the importance of open communication to ensure a successful partnership.

13 min read
24 April 2025

How to Split Equity In a Startup Without Conflicts – Equity Distribution

Learn how to split equity in a startup fairly and avoid future conflicts. This article explores different scenarios, including unequal time commitment and financial investment, and provides practical solutions for addressing these challenges. Discover how to establish clear agreements and ensure everyone feels valued.

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