Explore the world of products! Learn about different product types, characteristics, and strategies for development, marketing, and management.
6 min read
What is Product Quality? It Depends on Your Perspective Quality isn't just one thing! Discover different approaches to defining product quality. Explore how manufacturing standards, consumer opinions, and value for money all play a role.
4 min read
Sometimes companies decide that they will no longer produce or sell a particular product. What are the factors by which companies can recognize that the “time to say goodbye” has arrived?
6 min read
Explore how individual differences, personal influence, and product characteristics shape the pace at which consumers accept new products.
6 min read
The market diffusion process describes how an innovation progresses through a market. For these reasons, it is crucial to understand the facets of the market diffusion process and its importance for new product development (NPD).
12 min read
The Strategic Roadmap Focus on the big picture of how marketing changes over a product's life. Emphasize the proactive approach needed to keep a product successful.
5 min read
Understand the different types of consumer products: convenience, shopping, and specialty. This knowledge is essential for developing effective marketing strategies tailored to each type.
16 min read
Shopping for Value Explore shopping products. Highlight how consumers compare these items and what it means for marketers of furniture, clothing, etc.
4 min read
The amount spent on business purchasing far exceeds consumer purchasing. That makes it so crucial to understand the classification of B2B goods... The primary categories of B2B offerings are entering goods, foundation goods and facilitating goods.
17 min read
eFuse is a dynamic platform connecting the esports community through professional networking, tournament organization, and influencer marketing opportunities. Learn how…
19 min read
Discover how UnitedMasters empowers independent artists by providing music distribution, brand partnerships, and artist development tools. Learn about their business…
13 min read
Discover the rise and fall of Clickto, an edtech startup aiming to simplify cohort-based learning. Learn about their business model,…
15 min read
Learn from Chums' journey, a social commerce platform that aimed to revolutionize online shopping. Discover the challenges they faced, from…
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