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Ugami Startup Case Study – Empowering Gamers with Financial Rewards
Explore the Ugami case study, a pioneering gaming fintech startup. Learn about its innovative gamification strategies, use of gaming rewards,…
Explore the world of products! Learn about different product types, characteristics, and strategies for development, marketing, and management.
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Tangible or intangible? Consumer or industrial? Core or augmented? Your product is much more than “something to sell”…
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Many products aren't on consumers' radar initially – these are called unsought products. Learn effective marketing strategies specifically designed to create demand for products that people don't realize they need.
5 min read
Convenience products are characterized by a number of criteria... Examples include bottled water, laundry detergents, fast food, sugar, and magazines. These products are usually low-priced and placed in many locations to make them readily available when consumers need them.
5 min read
The product life cycle describes the steps a product goes through from beginning to end until it eventually disappears from the shelves. Each phase has its own characteristics and requires unique strategies to ensure success.
6 min read
New product development (NPD) isn't without hurdles. Learn about common challenges during NPD, including legal barriers, distribution issues, and the importance of thorough planning to overcome them.
4 min read
In order to develop products that provide value to consumers, it is important to understand the key consumer product characteristics. What are the criteria to think of when designing a new product?
6 min read
The concept of product as a bundle of benefits is a theory which seeks to explain a product from the viewpoint of a consumer... Since marketing involves seeing everything the firm does from the viewpoint of the customer, marketers define products as a bundle of benefits.
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Sometimes companies decide that they will no longer produce or sell a particular product. What are the factors by which companies can recognize that the “time to say goodbye” has arrived?
16 min read
Explore the Ugami case study, a pioneering gaming fintech startup. Learn about its innovative gamification strategies, use of gaming rewards,…
16 min read
This in-depth startup case study on Chronicle explores its innovative growth strategies and AI-powered presentation software. Discover how this storytelling…
11 min read
Most startups confuse innovation with chaos. This guide breaks down strategic startup innovation, from open innovation and customer co-creation to…
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Discover how LaunchNotes revolutionized product communications! This case study explores their innovative platform, growth strategies, and key takeaways for entrepreneurs.…
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