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Product

Explore the world of products! Learn about different product types, characteristics, and strategies for development, marketing, and management.

5 min read
28 June 2017

Classifications of Products – Convenience, Shopping, and Speciality

Understand the different types of consumer products: convenience, shopping, and specialty. This knowledge is essential for developing effective marketing strategies tailored to each type.
16 min read
20 June 2017

4 Types of Consumer Products and Marketing Considerations – Convenience, Shopping, Specialty and Unsought Products

Shopping for Value Explore shopping products. Highlight how consumers compare these items and what it means for marketers of furniture, clothing, etc.
4 min read
24 November 2016

Detailed Classification of B2B Goods – From Raw Materials to Components

The amount spent on business purchasing far exceeds consumer purchasing. That makes it so crucial to understand the classification of B2B goods... The primary categories of B2B offerings are entering goods, foundation goods and facilitating goods.
6 min read
25 September 2016

5 Phases of the New Products Process – Steps to Develop New Products

The new products process is the path that a new product takes from idea to the time of launch and beyond... The 5 phases of the new products process ensure that companies reach maximum efficiency in developing new, successful products.
5 min read
18 September 2016

Categories of New Products – What is a New Product?

What is "New"? Explore the wide spectrum of what constitutes a "new product." Understand the range from revolutionary inventions to subtle repositioning.
4 min read
11 June 2016

Product Characteristics that influence the Adoption Rate

The Product Itself Matters Focus on the five key product characteristics and how they influence consumer decisions.
12 min read
12 September 2015

5 Price Adjustment Strategies – Be Confident Your Price is Perfect

Understand Pricing Psychology Learn how pricing influences customer behavior. Use targeted strategies to create a sense of value and urgency.
11 min read
2 July 2015

Product Life Cycle Strategies (PLC) and Characteristics – Managing each PLC Stage

The Product Lifecycle Roadmap Understand the distinct stages of a product's lifecycle and learn how to optimize your marketing strategy throughout each phase.

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