Explore the world of marketing! Learn about fundamental concepts, strategies, and tactics to effectively reach your target audience, promote your brand, and achieve your business goals.
5 min read
Explore when and how to implement price increases or decreases, including the importance of maintaining customer trust and brand image.
12 min read
Understand Pricing Psychology Learn how pricing influences customer behavior. Use targeted strategies to create a sense of value and urgency.
6 min read
Cost-based pricing involves setting prices based on the costs for producing, distributing and selling the product. But costs represent the other extreme: costs set the floor for the price that the company can charge.
11 min read
The Product Lifecycle Roadmap Understand the distinct stages of a product's lifecycle and learn how to optimize your marketing strategy throughout each phase.
6 min read
The Product Journey Understand the classic product life cycle stages from Introduction through Decline. Learn how sales and profits change over time.
12 min read
Master Your Brand: Essential Branding Decisions for Success Take control of your brand's future. This guide covers crucial branding decisions, including brand positioning, name selection, target market definition, and strategies for building brand awareness and equity.
12 min read
The Service Challenge Discover the unique characteristics of services, such as inseparability and variability. Learn how businesses overcome these challenges.
6 min read
Strategic Expansion Discover how product mix decisions can be used to grow a business. Explore strategies like adding new lines or deepening existing ones.
17 min read
Discover how 6AM City energizes local communities with positive, hyperlocal news. This media startup uses innovative digital content marketing strategies…
19 min read
Discover Purple Dot's innovative 'sell earlier' strategy. This e-commerce case study reveals how they optimize inventory, reduce waste, and boost…
11 min read
Stop creating content from scratch! Learn how to repurpose your existing content for social media success. Save time, reach more…
13 min read
Struggling with delegation in business? It's tough, but crucial for growth. Learn how to overcome psychological barriers, delegate effectively, and…
Email subscription is available ONLY TODAY (oh, okay, and tomorrow).
Surely, we respect your inbox! Unsubscription works every day.
We’d love to tailor your experience — which of these best describes you?
