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Marketing

Explore the world of marketing! Learn about fundamental concepts, strategies, and tactics to effectively reach your target audience, promote your brand, and achieve your business goals.

5 min read
14 February 2018

How to Use Market Segmentation to Specialize And Be Seen as an Expert in Your Niche

Explore strategies for successfully targeting market niches. Learn how to specialize in specific end-users, production levels, customers, geographies, product features, quality-price points, and services.
8 min read
19 December 2017

Factors to Consider When Creating a Social Media Marketing Strategy

Learn the essential factors for building a winning social media strategy. Discover how to define goals, choose platforms, establish a brand voice, and leverage trends for maximum impact.
12 min read
3 July 2017

Characteristics of the Product Life Cycle Stages and their Marketing Implications

The Strategic Roadmap Focus on the big picture of how marketing changes over a product's life. Emphasize the proactive approach needed to keep a product successful.
5 min read
28 June 2017

Classifications of Products – Convenience, Shopping, and Speciality

Understand the different types of consumer products: convenience, shopping, and specialty. This knowledge is essential for developing effective marketing strategies tailored to each type.
4 min read
27 June 2016

Effective Market Segmentation Criteria: The Key to Targeted Marketing

Customer Profiling Understand the key ways to segment your market. Learn about demographics, geography, buying habits, and more for precise targeting.
4 min read
25 May 2016

Factors influencing Intensity of Competition in an Industry

The intensity of rivalry between existing competitors in a market or industry depends on a number of factors. Assessing the intensity of competition in an industry is the most important step in the 5 Forces of Porter Model Analysis.
5 min read
26 October 2015

Initiating price changes –Initiate price cuts and increases successfully

Explore when and how to implement price increases or decreases, including the importance of maintaining customer trust and brand image.
12 min read
12 September 2015

5 Price Adjustment Strategies Every New Founder Should Know Before Setting Their First Price

Understand Pricing Psychology Learn how pricing influences customer behavior. Use targeted strategies to create a sense of value and urgency.

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