Marketing

Explore the world of marketing! Learn about fundamental concepts, strategies, and tactics to effectively reach your target audience, promote your brand, and achieve your business goals.

11 min read
26 January 2023

What is Omnichannel Marketing? Developing an Effective Omnichannel Marketing Strategy

Omnichannel marketing is a strategy employed by many large organizations around the world.

19 min read
28 November 2022

How to Perfectly Prepare Your Product Launch Strategy – The Complete Checklist

Launching a new product is a critical moment for any business. This guide provides a comprehensive strategy for a successful product launch, covering customer research, unique selling propositions, pricing strategies, and product marketing. Learn how to build anticipation, target the right audience, and avoid common marketing mistakes.

12 min read
14 November 2022

Market Penetration Strategies – 6 Ways to Increase Market Share in Your Industry

A market penetration strategy is an approach to increase a company’s market share, customer base, revenue and profits by capturing their competition’s customers. If you’re attempting to enter a new market altogether, you’d instead be deploying a diversification strategy.

17 min read
17 October 2022

Marketing vs Communications: Key Differences You Have To Know

Discover the key distinctions between marketing and communications. Learn how these functions shape customer relationships and explore exciting career opportunities in both fields.

14 min read
10 October 2022

What are Niche Products? Definition and Examples of Niche Products

If you want to stand out from the crowd in the world of e-commerce, you need to find products that are sought after, but face little competition. ...Customers who buy within a niche are willing to pay higher prices and are more likely to become loyal, long-term buyers.

12 min read
3 October 2022

What is Mixed Branding? – Definition and Examples

Mixed branding is effective as it combines the positive elements of multiple brands to increase the influence of both companies through one planned marketing strategy...This makes mixed branding an effective strategy for brands looking to navigate new target audiences.

10 min read
26 September 2022

Targeting Strategies for Startups: What Works and What to Avoid

The Smart Way to Target Your Customers: Master Marketing Strategies. Ready to make your marketing dollars count? Discover the best targeting strategies to reach the right people with the right message. Learn about mass marketing, niche approaches, and the power of personalization. Find the perfect fit for your business goals!

14 min read
12 September 2022

Family Branding – How to Design Multi-Product Branding Strategies

Explore the power of family branding: a powerful strategy for launching new products under an established brand. Learn its benefits, risks, and how to develop a winning approach.

Recent articles

Subscribe Today
for Weekly Startup Stories

Email subscription is available ONLY TODAY (oh, okay, and tomorrow).
Surely, we respect your inbox! Unsubscription works every day.