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Clickto: A Startup Case Study – Simplifying Cohort-Based Learning Experiences
Discover the rise and fall of Clickto, an edtech startup aiming to simplify cohort-based learning. Learn about their business model,…
Master the marketing mix (4Ps & 7Ps) to achieve your business goals. Learn how to leverage product, price, place, and promotion for success.
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What good is the best product in the world if no one knows about it? Focus on how the 7Ps of marketing mix work in tandem.
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Building a successful product requires strategic feature prioritization. Learn how to use the Kano Model, Prioritization by Benefits, and Prioritization by Impact to determine which features to focus on first. Discover how to balance costs and ROI, create a product roadmap, and leverage customer journey maps for informed decision-making.
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Picture this: you are a business owner, lying awake at night, racking your brain for the best ways to get people talking about your brand. You want them to choose you over the competition, but how do you make that happen? Remember when yoga pants were just…yoga pants? Then lululemon strutted in, slapped on a […]
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Unlock the power of market segmentation to create a customer-driven marketing strategy. Learn how to divide your market into distinct groups based on demographics, psychographics, and behavior. Discover the benefits of targeted marketing and how to effectively segment your audience for maximum ROI.
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Discover the rise and fall of Clickto, an edtech startup aiming to simplify cohort-based learning. Learn about their business model,…
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Learn from Chums' journey, a social commerce platform that aimed to revolutionize online shopping. Discover the challenges they faced, from…
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Discover the power of horizontal integration for startups. Learn how acquiring or merging with similar businesses can cut costs, boost…
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Learn how to value your startup and understand the different methods used by investors. Discover the importance of tangible and…
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