Tag: Marketing Mix

Master the marketing mix (4Ps & 7Ps) to achieve your business goals. Learn how to leverage product, price, place, and promotion for success.

Classic columns representing the foundational structure of the 4 Ps marketing mix.
Marketing

The Marketing Mix – The 4 Ps of Marketing

The marketing mix, also called the 4 Ps of marketing, is one of the major concepts in marketing. The strategy tells us how the firm wants to create customer value. The marketing mix consists of the tactical marketing tools used to actually produce the response the company wants in the target market.

Read More »
Recent Posts