13 min read
Clickto: A Startup Case Study – Simplifying Cohort-Based Learning Experiences
Discover the rise and fall of Clickto, an edtech startup aiming to simplify cohort-based learning. Learn about their business model,…
Develop a strategic marketing budget that aligns with your business goals and resources. Learn how to allocate funds effectively across different marketing channels and track your return on investment.
14 min read
Don't let your business become a cautionary tale! Learn the difference between market research and marketing research, and how both are crucial for success. Discover how to use research to understand your customers, build a strong brand, and create products that people actually want.
15 min read
Stop chasing vanity metrics like likes and shares! Learn how to calculate your Marketing Efficiency Ratio (MER) and measure the true financial impact of your marketing efforts. Discover how MER helps you optimize your budget, identify profitable channels, and drive real business growth.
15 min read
Struggling to market your startup with limited resources? This article outlines a simple yet effective marketing plan for solo entrepreneurs, focusing on emotional connection, market research, and key channels like content marketing, SEO, and email marketing. Learn how to create a winning strategy even if you hate marketing.
9 min read
Is AI replacing human writers? Not yet. Learn how to write content that beats AI and stands out from the noise. Discover 7 ways to create original, valuable content that Google loves and readers trust.
8 min read
Every day in 2024, 7.5 million new blog posts go online, so it's important for your content to stand out. Without a content plan, your work might feel wasted. Learn how to make your blog shine and connect with your audience. Find out why it’s essential to define your Unique Selling Proposition and engage your readers. Want to improve your blogging? Check out our guide for key questions to build a content strategy that works for your small business!
10 min read
What’s the sweet spot for your marketing budget outlay? Find out in 10 simple steps.
5 min read
Advertising is one of the most visible forms of communication. Therefore, advertising budget decisions are critical. Choosing the promotional budget can be a tough process, so study the available methods carefully!
13 min read
Discover the rise and fall of Clickto, an edtech startup aiming to simplify cohort-based learning. Learn about their business model,…
15 min read
Learn from Chums' journey, a social commerce platform that aimed to revolutionize online shopping. Discover the challenges they faced, from…
11 min read
Discover the power of horizontal integration for startups. Learn how acquiring or merging with similar businesses can cut costs, boost…
21 min read
Learn how to value your startup and understand the different methods used by investors. Discover the importance of tangible and…
Email subscription is available ONLY TODAY (oh, okay, and tomorrow).
Surely, we respect your inbox! Unsubscription works every day.
We’d love to tailor your experience — which of these best describes you?