Marketing Budget

Develop a strategic marketing budget that aligns with your business goals and resources. Learn how to allocate funds effectively across different marketing channels and track your return on investment.

15 min read
2 October 2025

The Complete Small Business Marketing Guide: How to Win Customers, Build Your Funnel, and Spend Smarter

Stop lighting money on fire with random marketing tactics. This guide provides a complete marketing plan for small businesses, focusing on understanding the buyer's journey, building a funnel that converts, and budgeting strategically for real growth. Win more customers and spend smarter.

14 min read
5 March 2025

The Case for Marketing Research

Don't let your business become a cautionary tale! Learn the difference between market research and marketing research, and how both are crucial for success. Discover how to use research to understand your customers, build a strong brand, and create products that people actually want.

15 min read
28 February 2025

Clicks Ain’t Cash: Meet the Marketing Efficiency Ratio

Stop chasing vanity metrics like likes and shares! Learn how to calculate your Marketing Efficiency Ratio (MER) and measure the true financial impact of your marketing efforts. Discover how MER helps you optimize your budget, identify profitable channels, and drive real business growth.

15 min read
10 February 2025

The One-Person Startup Marketing Plan: How to Market Your Product (Even if You Hate Marketing)

Struggling to market your startup with limited resources? This article outlines a simple yet effective marketing plan for solo entrepreneurs, focusing on emotional connection, market research, and key channels like content marketing, SEO, and email marketing. Learn how to create a winning strategy even if you hate marketing.

9 min read
25 November 2024

Fact-Check or Fail: Beating The AI Content Apocalypse

Is AI replacing human writers? Not yet. Learn how to write content that beats AI and stands out from the noise. Discover 7 ways to create original, valuable content that Google loves and readers trust.

5 min read
27 May 2016

Advertising Budget Decisions – Size of the promotional Budget

Advertising is one of the most visible forms of communication. Therefore, advertising budget decisions are critical. Choosing the promotional budget can be a tough process, so study the available methods carefully!

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