Marketing

Explore the world of marketing! Learn about fundamental concepts, strategies, and tactics to effectively reach your target audience, promote your brand, and achieve your business goals.

13 min read
26 May 2025

Clickto: A Startup Case Study – Simplifying Cohort-Based Learning Experiences

Discover the rise and fall of Clickto, an edtech startup aiming to simplify cohort-based learning. Learn about their business model, challenges, and key takeaways for entrepreneurs. Explore their innovative features, market analysis, and lessons learned from their closure.

15 min read
22 May 2025

Chums’ Case Study – The Difficult Path of Revolutionizing Social Shopping

Learn from Chums' journey, a social commerce platform that aimed to revolutionize online shopping. Discover the challenges they faced, from intense competition to user acquisition hurdles, and gain valuable insights into why startups fail. Explore their innovative approach, funding milestones, and key takeaways for entrepreneurs.

11 min read
22 May 2025

Horizontal Integration: How To Acquire Other Companies As a New Startup Founder

Discover the power of horizontal integration for startups. Learn how acquiring or merging with similar businesses can cut costs, boost revenue, and increase profitability. Explore practical strategies for identifying potential partners, navigating cultural integration, and maximizing success.

12 min read
15 May 2025

Crafting Social Media Strategies for New Businesses

Boost your business with a winning social media content strategy. Learn how to create engaging videos, leverage lead magnets, and convert your audience into paying customers. Discover the secrets to organic growth, backlinking, and testing conversion tactics. This article will guide you from attracting attention to driving sales.

16 min read
15 May 2025

Market Share or Market Scare?  

Learn how to dominate your market and build a sustainable competitive advantage. Discover the key metrics, strategies, and tactics to increase market share and outmaneuver competitors. This article explores the importance of market share, the different types of market power, and how to create a unique value proposition that sets you apart.

17 min read
15 May 2025

Marketing Magic: How To Make Your Small Business The Only One That Matters

Discover 20 clever marketing strategies to help your small business grow like wildfire. Learn how to understand your audience, build a strong brand identity, leverage social media, and master SEO for lasting success. This comprehensive guide covers everything from crafting a killer USP to creating engaging content and maximizing your marketing budget.

16 min read
7 May 2025

Tomato AI – A Startup Case Study: Real-Time Accent Softening with a Twist

Discover how Tomato AI is revolutionizing call center communication with real-time accent softening technology. This SaaS startup leverages AI to enhance voice clarity, improve customer satisfaction, and expand hiring pools. Learn about their business model, market landscape, and key takeaways for entrepreneurs.

14 min read
5 May 2025

Sojo Startup Case Study – “Amenities on Autopilot”

Sojo is a startup revolutionizing vacation rental amenity management. Discover how they automate ordering, storage, and delivery, saving time and improving guest experiences. Learn about their business model, growth milestones, and key takeaways for entrepreneurs.

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