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Clickto: A Startup Case Study – Simplifying Cohort-Based Learning Experiences
Discover the rise and fall of Clickto, an edtech startup aiming to simplify cohort-based learning. Learn about their business model,…
Analyze your market share and its components, including overall market share, share of wallet, and share of voice, to assess your competitive position and identify growth opportunities.
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Learn how to dominate your market and build a sustainable competitive advantage. Discover the key metrics, strategies, and tactics to increase market share and outmaneuver competitors. This article explores the importance of market share, the different types of market power, and how to create a unique value proposition that sets you apart.
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Before launching marketing campaigns, understand your target market's macro-environment. This article explores 8 frameworks, including PESTLE, Porter's Five Forces, and ADAMS, to help you find the perfect market for your business. Learn how to conduct market analysis, segment your target audience, and identify product-market fit.
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Discover the strengths, weaknesses, opportunities, and threats facing Tesco, a leading UK grocery retailer. Learn how they've built a retail empire and the challenges they face in a competitive market. Explore their strategies for growth, sustainability, and navigating economic downturns.
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Price skimming means setting a high initial price for a new product, then gradually lowering it to capture more price-sensitive customers. Learn when it works and the risks to consider.
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The intensity of rivalry between existing competitors in a market or industry depends on a number of factors. Assessing the intensity of competition in an industry is the most important step in the 5 Forces of Porter Model Analysis.
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Discover the rise and fall of Clickto, an edtech startup aiming to simplify cohort-based learning. Learn about their business model,…
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Learn from Chums' journey, a social commerce platform that aimed to revolutionize online shopping. Discover the challenges they faced, from…
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Discover the power of horizontal integration for startups. Learn how acquiring or merging with similar businesses can cut costs, boost…
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Learn how to value your startup and understand the different methods used by investors. Discover the importance of tangible and…
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