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Sojo Startup Case Study – “Amenities on Autopilot”
Sojo is a startup revolutionizing vacation rental amenity management. Discover how they automate ordering, storage, and delivery, saving time and…
Analyze your market share and its components, including overall market share, share of wallet, and share of voice, to assess your competitive position and identify growth opportunities.
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Before launching marketing campaigns, understand your target market's macro-environment. This article explores 8 frameworks, including PESTLE, Porter's Five Forces, and ADAMS, to help you find the perfect market for your business. Learn how to conduct market analysis, segment your target audience, and identify product-market fit.
41 min read
Discover the strengths, weaknesses, opportunities, and threats facing Tesco, a leading UK grocery retailer. Learn how they've built a retail empire and the challenges they face in a competitive market. Explore their strategies for growth, sustainability, and navigating economic downturns.
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Price skimming means setting a high initial price for a new product, then gradually lowering it to capture more price-sensitive customers. Learn when it works and the risks to consider.
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Discover alternative ways to analyze market share: overall market share, share of wallet, and share of voice. Learn why understanding these distinctions is crucial for effective marketing strategies.
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The intensity of rivalry between existing competitors in a market or industry depends on a number of factors. Assessing the intensity of competition in an industry is the most important step in the 5 Forces of Porter Model Analysis.
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Sojo is a startup revolutionizing vacation rental amenity management. Discover how they automate ordering, storage, and delivery, saving time and…
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Birdie is a UK-based health tech startup revolutionizing homecare with its data-driven platform. Learn how Birdie streamlines operations, improves care…
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Discover how Domestika, an online learning platform for creative professionals, built a thriving community and achieved unicorn status. Learn about…
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Discover how Cobalt, a cybersecurity startup, revolutionized penetration testing with its Pentest as a Service (PtaaS) model. Learn about their…
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