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The Marketing Evolution: What Founders Must Know to Survive the Next 3 Years
We're in a marketing evolution where old SEO fails. The future demands authenticity in marketing and smart sustainable marketing strategies.…
Analyze your market share and its components, including overall market share, share of wallet, and share of voice, to assess your competitive position and identify growth opportunities.
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Learn how to dominate your market and build a sustainable competitive advantage. Discover the key metrics, strategies, and tactics to increase market share and outmaneuver competitors. This article explores the importance of market share, the different types of market power, and how to create a unique value proposition that sets you apart.
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Before launching marketing campaigns, understand your target market's macro-environment. This article explores 8 frameworks, including PESTLE, Porter's Five Forces, and ADAMS, to help you find the perfect market for your business. Learn how to conduct market analysis, segment your target audience, and identify product-market fit.
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Discover the strengths, weaknesses, opportunities, and threats facing Tesco, a leading UK grocery retailer. Learn how they've built a retail empire and the challenges they face in a competitive market. Explore their strategies for growth, sustainability, and navigating economic downturns.
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Price skimming means setting a high initial price for a new product, then gradually lowering it to capture more price-sensitive customers. Learn when it works and the risks to consider.
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The intensity of rivalry between existing competitors in a market or industry depends on a number of factors. Assessing the intensity of competition in an industry is the most important step in the 5 Forces of Porter Model Analysis.
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We're in a marketing evolution where old SEO fails. The future demands authenticity in marketing and smart sustainable marketing strategies.…
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Stop lighting money on fire with random marketing tactics. This guide provides a complete marketing plan for small businesses, focusing…
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Stop chasing vanity metrics. This guide explains what a content strategy is and how to create one that drives real…
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Move beyond logos to build a memorable brand identity. This guide details a complete brand development strategy for startups, covering…
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