Localization

Expand your global reach! Learn how to adapt your marketing messages and content to resonate with specific cultures and languages for successful international marketing.

19 min read
13 November 2025

Nearby Startup Case Study: A Look into a Hyperlocal Marketplace

This startup case study explores the rise and fall of the Nearby app, a tech startup focused on location-based services for local shopping. Discover the startup challenges it faced, from logistical hurdles to shifting consumer habits, offering key lessons for entrepreneurs.

17 min read
30 June 2025

6AM City: A Startup Case Study – Energizing Local Communities Every Morning

Discover how 6AM City energizes local communities with positive, hyperlocal news. This media startup uses innovative digital content marketing strategies and community engagement to build a scalable business model.

25 min read
9 April 2025

Podimo: A 2019 Startup Case Study – Revolutionizing Audio Content

Discover how Podimo, a 2019 startup, revolutionized audio content by focusing on local-language podcasts and a unique revenue-sharing model. Learn about their business model, growth strategies, and key takeaways for entrepreneurs.

19 min read
29 December 2024

McDonald’s Competitive Advantage

Discover how McDonald's has maintained its global market leadership for over 70 years. Learn about their competitive advantages, including cost leadership, differentiation, and focus strategies. Explore how they leverage partnerships, consistent customer experience, and cheap prices to dominate the fast-food industry.

11 min read
1 January 1970

How to Conquer New Markets: Go Global, Think Local

Conquering new markets requires more than just a shiny new product. This article outlines a comprehensive approach to global market entry, emphasizing the importance of localization and strategic adaptation. Learn how to think globally, choose the right markets, and execute a tailored action plan for success.

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