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Licensing

Understand the licensing business model and its potential benefits and challenges. Learn how licensing differs from franchising and when it might be the right choice for your business.

11 min read
26 October 2025

Startup and Innovation: A Match Made in Heaven?

Most startups confuse innovation with chaos. This guide breaks down strategic startup innovation, from open innovation and customer co-creation to avoiding common innovation pitfalls. Learn the innovation tactics that drive real growth, not just innovation theater, and build a truly disruptive company.

Recent articles

15 min read
25 December 2025

Dogdrop: A Startup Case Study – Flexible Dog Daycare Reimagined

Discover how Dogdrop, a disruptive pet care startup, is redefining the dog daycare business. This case study explores their business…
14 min read
22 December 2025

West Tenth – A Startup Case Study: Empowering Home-Based Businesses with a Hyperlocal Twist

Explore the West Tenth startup case study, a hyperlocal marketplace for women entrepreneurs. Learn about its marketplace business model, rapid…
16 min read
18 December 2025

Origin Financial Startup Case Study: Empowering Financial Wellness for the Modern Workforce

Origin Financial's case study reveals how its B2B2C fintech business model tackles employee financial stress. Discover how this all-in-one personal…
20 min read
15 December 2025

Oliver Space: A Startup Case Study – “Furniture on Your Terms”

Oliver Space, a promising furniture rental startup, aimed to disrupt the market with a circular economy model. This case study…

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