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Licensing

Understand the licensing business model and its potential benefits and challenges. Learn how licensing differs from franchising and when it might be the right choice for your business.

11 min read
26 October 2025

Startup and Innovation: A Match Made in Heaven?

Most startups confuse innovation with chaos. This guide breaks down strategic startup innovation, from open innovation and customer co-creation to avoiding common innovation pitfalls. Learn the innovation tactics that drive real growth, not just innovation theater, and build a truly disruptive company.

Recent articles

20 min read
4 December 2025

Moves Financial: Startup Case Study – Empowering Gig Workers

Moves Financial was a promising fintech startup targeting gig economy growth with unique financial services. This fintech case study explores…
21 min read
1 December 2025

Pencil Startup Case Study: Empowering Writers with a Direct Path to Screen Adaptation

Discover Pencil, the Indian startup revolutionizing the publishing industry. This case study explores its free self-publishing platform, AI-powered screen adaptation…
20 min read
27 November 2025

Grover: A Startup Case Study – Tech Rental Reimagined

Discover the story of Grover, the tech rental startup that achieved a $1 billion valuation. This case study explores their…
19 min read
24 November 2025

Torch Leadership Labs Startup Case Study: Redefining Leadership Development

This case study explores Torch Leadership Labs, a startup redefining corporate leadership coaching. We analyze their business model, coaching innovation,…

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