KPI Metrics

Track your progress! Learn about key performance indicators (KPIs) and metrics to measure the effectiveness of your marketing campaigns and make data-driven decisions.

15 min read
28 February 2025

Clicks Ain’t Cash: Meet the Marketing Efficiency Ratio

Stop chasing vanity metrics like likes and shares! Learn how to calculate your Marketing Efficiency Ratio (MER) and measure the true financial impact of your marketing efforts. Discover how MER helps you optimize your budget, identify profitable channels, and drive real business growth.

12 min read
16 February 2025

Financial Planning for Startups: Key Metrics for Profitability

Running out of cash is a major reason startups fail. Learn essential financial ratios to understand your company's health, make informed decisions, and attract investors. This guide breaks down key ratios like gross margin, net profit margin, and return on assets, explained in simple terms.

16 min read
23 December 2024

How Product Managers Turn Innovations Into Profitable Solutions (and Not Epic Fails)

Discover how product managers transform innovative ideas into profitable solutions. Learn about customer insights, roadmap development, stakeholder alignment, and the importance of education and experience. This article explores key strategies for success in product development.

13 min read
22 December 2024

Mastering Startup Metrics & Unit Economics

Unlock the secrets of startup success with a deep dive into unit economics. Learn how to track key metrics like customer acquisition cost, lifetime value, and churn rate to make data-driven decisions and optimize your business for profitability.

10 min read
22 September 2024

Choosing the Right Social Media Platforms for Your Business

Choosing the right social media platforms for your business is crucial for success. Learn about popular platforms like Facebook, Pinterest, Instagram, X, YouTube, Reddit, LinkedIn, and TikTok, their strengths, audiences, and posting norms. Discover how to measure your social media marketing success with key performance indicators (KPIs) and refine your strategy for optimal results.

10 min read
23 May 2024

Cents and Sensibility: Budgeting for Small Business Marketing

What’s the sweet spot for your marketing budget outlay? Find out in 10 simple steps.

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