Clickto: A Startup Case Study – Simplifying Cohort-Based Learning Experiences
Discover the rise and fall of Clickto, an edtech startup aiming to simplify cohort-based learning. Learn about their business model,…
Explore proven strategies for expanding your business, reaching new customers, and achieving sustainable growth.
Price skimming means setting a high initial price for a new product, then gradually lowering it to capture more price-sensitive customers. Learn when it works and the risks to consider.
Understand Pricing Psychology Learn how pricing influences customer behavior. Use targeted strategies to create a sense of value and urgency.
Unlock the power of market segmentation to create a customer-driven marketing strategy. Learn how to divide your market into distinct groups based on demographics, psychographics, and behavior. Discover the benefits of targeted marketing and how to effectively segment your audience for maximum ROI.
By using the Boston Growth-Share Matrix portfolio analysis approach, the firm has learnt how its current business portfolio looks like... If the firm wants to compete more effectively and satisfy stakeholders, it needs growth, but even more important, profitable growth.
Navigating economic downturns is a challenge for any business. This article provides a comprehensive guide to weathering the storm, from understanding the macro environment to implementing survival strategies. Learn how to prioritize costs, retain customers, secure funding, diversify revenue streams, and leverage technology to emerge stronger than ever.
Conquering new markets requires more than just a shiny new product. This article outlines a comprehensive approach to global market entry, emphasizing the importance of localization and strategic adaptation. Learn how to think globally, choose the right markets, and execute a tailored action plan for success.
Discover the power of sustainable marketing and how to integrate it into your business goals. Learn how to create authentic eco-friendly campaigns that resonate with consumers and drive profits. Explore the psychology of eco-conscious shoppers and the importance of ethical practices.
Discover the rise and fall of Clickto, an edtech startup aiming to simplify cohort-based learning. Learn about their business model,…
Learn from Chums' journey, a social commerce platform that aimed to revolutionize online shopping. Discover the challenges they faced, from…
Discover the power of horizontal integration for startups. Learn how acquiring or merging with similar businesses can cut costs, boost…
Learn how to value your startup and understand the different methods used by investors. Discover the importance of tangible and…
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