Growth

Explore proven strategies for expanding your business, reaching new customers, and achieving sustainable growth.

12 min read
12 September 2015

5 Price Adjustment Strategies – Be Confident Your Price is Perfect

Understand Pricing Psychology Learn how pricing influences customer behavior. Use targeted strategies to create a sense of value and urgency.

17 min read
30 March 2015

Market Segmentation Comprehensive Guide – Dividing Consumer Markets into Segments

Unlock the power of market segmentation to create a customer-driven marketing strategy. Learn how to divide your market into distinct groups based on demographics, psychographics, and behavior. Discover the benefits of targeted marketing and how to effectively segment your audience for maximum ROI.

7 min read
4 February 2015

Portfolio Planning: Designing the Business Portfolio – Strategies for Growth and Downsizing

By using the Boston Growth-Share Matrix portfolio analysis approach, the firm has learnt how its current business portfolio looks like... If the firm wants to compete more effectively and satisfy stakeholders, it needs growth, but even more important, profitable growth.

17 min read
1 January 1970

Riding The Storm: Weathering Macroeconomic Downturns

Navigating economic downturns is a challenge for any business. This article provides a comprehensive guide to weathering the storm, from understanding the macro environment to implementing survival strategies. Learn how to prioritize costs, retain customers, secure funding, diversify revenue streams, and leverage technology to emerge stronger than ever.

11 min read
1 January 1970

How to Conquer New Markets: Go Global, Think Local

Conquering new markets requires more than just a shiny new product. This article outlines a comprehensive approach to global market entry, emphasizing the importance of localization and strategic adaptation. Learn how to think globally, choose the right markets, and execute a tailored action plan for success.

12 min read
1 January 1970

The Smart Shift Towards Sustainable Marketing

Discover the power of sustainable marketing and how to integrate it into your business goals. Learn how to create authentic eco-friendly campaigns that resonate with consumers and drive profits. Explore the psychology of eco-conscious shoppers and the importance of ethical practices.

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