Core Product

Understand the fundamental value proposition that your product or service offers to customers. Learn how to identify your core product and communicate its benefits effectively.

20 min read
27 November 2025

Grover: A Startup Case Study – Tech Rental Reimagined

Discover the story of Grover, the tech rental startup that achieved a $1 billion valuation. This case study explores their innovative subscription model, circular economy principles, growth milestones, and key takeaways for entrepreneurs looking to disrupt traditional markets with sustainable solutions.

19 min read
24 November 2025

Torch Leadership Labs Startup Case Study: Redefining Leadership Development

This case study explores Torch Leadership Labs, a startup redefining corporate leadership coaching. We analyze their business model, coaching innovation, and market strategy, offering key insights into their approach to leadership transformation and development in a competitive landscape.

25 min read
6 November 2025

Hack The Box: Startup Case Study – Gamified Cybersecurity Training

Discover how Hack The Box revolutionized cybersecurity education. This case study explores its gamified platform, from HTB Academy to advanced virtual hacking labs, showing how its hands-on training provides effective enterprise cybersecurity training solutions to close the global skills gap.

16 min read
2 October 2025

EquityBee: A Startup Case Study – Empowering Employee Ownership

Explore how EquityBee is revolutionizing pre-IPO investing by solving stock option liquidity issues. This case study details their unique equity crowdfunding model, which empowers employees to exercise their employee stock options and offers investors unique alternative investment opportunities.

11 min read
18 July 2022

What is the Core Product? Understanding the Core Customer Value of a Product

A core product is a company’s nucleus, the main product or service a company creates to meet a specific demand. These levels are well intertwined through the new product development process and marketing strategies, where they share a symbiotic relationship.

12 min read
13 May 2015

A Guide to Individual Product Decisions: What to Build and Why

Perfecting Your Product: Key Decisions for Success You have an idea, now how do you turn it into a market hit? Explore the critical choices you'll make about branding, features, packaging, and more. Discover how these decisions shape the customer experience.

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