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Consumers

Put your consumers first! Learn about customer needs, behaviors, and how to build strong customer relationships that drive loyalty and business success.

17 min read
30 March 2015

Market Segmentation Comprehensive Guide – Dividing Consumer Markets into Segments

Unlock the power of market segmentation to create a customer-driven marketing strategy. Learn how to divide your market into distinct groups based on demographics, psychographics, and behavior. Discover the benefits of targeted marketing and how to effectively segment your audience for maximum ROI.
11 min read
7 March 2015

The Buyer Decision Process – Inside the Buyer Black Box

In making decisions, buyers go through a set of stages. The actual purchase decision is only a small part of the process. We will examine the whole buyer decision process.
6 min read
2 February 2015

Customer Relationship Groups: Building the Right Relationships with the Right Customers

Beyond the Number of Customers Focus on the insight that not all customers are equal. Highlight that some types of loyal customers can actually be bad for business, leading to targeted marketing.
10 min read
1 January 1970

Marketing, Advertising, And Promotion: Looking Beyond The Jargon

Confused about the difference between marketing, advertising, and promotion? This article breaks down the key distinctions and explains how they work together to build a successful brand. Learn how to avoid common marketing mistakes and create a strategy that drives results.

Recent articles

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Mantra Health: A Startup Case Study – Empowering College Students with Accessible Mental Healthcare

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The Marketing Evolution: What Founders Must Know to Survive the Next 3 Years

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15 min read
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The Complete Small Business Marketing Guide: How to Win Customers, Build Your Funnel, and Spend Smarter

Stop lighting money on fire with random marketing tactics. This guide provides a complete marketing plan for small businesses, focusing…

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