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Consumers

Put your consumers first! Learn about customer needs, behaviors, and how to build strong customer relationships that drive loyalty and business success.

12 min read
12 September 2015

5 Price Adjustment Strategies Every New Founder Should Know Before Setting Their First Price

Understand Pricing Psychology Learn how pricing influences customer behavior. Use targeted strategies to create a sense of value and urgency.
12 min read
3 June 2015

7 Characteristics of Services That Finally Get Clients to Say Yes

The Service Challenge Discover the unique characteristics of services, such as inseparability and variability. Learn how businesses overcome these challenges.
17 min read
30 March 2015

Market Segmentation Comprehensive Guide – Dividing Consumer Markets into Segments

Unlock the power of market segmentation to create a customer-driven marketing strategy. Learn how to divide your market into distinct groups based on demographics, psychographics, and behavior. Discover the benefits of targeted marketing and how to effectively segment your audience for maximum ROI.
11 min read
7 March 2015

The Buyer Decision Process – Inside the Buyer Black Box

In making decisions, buyers go through a set of stages. The actual purchase decision is only a small part of the process. We will examine the whole buyer decision process.
6 min read
2 February 2015

Customer Relationship Groups: Building the Right Relationships with the Right Customers

Beyond the Number of Customers Focus on the insight that not all customers are equal. Highlight that some types of loyal customers can actually be bad for business, leading to targeted marketing.
10 min read
1 January 1970

Marketing, Advertising, And Promotion: Looking Beyond The Jargon

Confused about the difference between marketing, advertising, and promotion? This article breaks down the key distinctions and explains how they work together to build a successful brand. Learn how to avoid common marketing mistakes and create a strategy that drives results.

Recent articles

16 min read
30 October 2025

Ugami Startup Case Study – Empowering Gamers with Financial Rewards

Explore the Ugami case study, a pioneering gaming fintech startup. Learn about its innovative gamification strategies, use of gaming rewards,…
16 min read
27 October 2025

Chronicle: A Startup Case Study – Next-Gen Presentation Innovator

This in-depth startup case study on Chronicle explores its innovative growth strategies and AI-powered presentation software. Discover how this storytelling…
11 min read
26 October 2025

Startup and Innovation: A Match Made in Heaven?

Most startups confuse innovation with chaos. This guide breaks down strategic startup innovation, from open innovation and customer co-creation to…
16 min read
23 October 2025

LaunchNotes Startup Case Study: Next-Level Product Communications

Discover how LaunchNotes revolutionized product communications! This case study explores their innovative platform, growth strategies, and key takeaways for entrepreneurs.…

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