Analyze your competitors and their strategies to gain a competitive edge. Learn how to identify your rivals, assess their strengths and weaknesses, and develop effective competitive strategies.
The Nation’s Advantage
Discover how a country’s unique characteristics influence the global success of its companies. Explore Porter’s Diamond Model for competitive analysis.
The intensity of rivalry between existing competitors in a market or industry depends on a number of factors. Assessing the intensity of competition in an industry is the most important step in the 5 Forces of Porter Model Analysis.
Many public relations tools exist. However, the most important PR tools fall into 7 categories. Public relations (PR) is the way a company communicates with the public and media. The aim is to create and maintain a positive image and a strong relationship with the target audience.
In order to achieve a strong position in the segment the company has chosen, it has to find ways to set itself apart. A competitive advantage is a value difference between the offers of one company as opposed to competing offers on the market.
