Get a handle on the fundamental principles of running a business, from understanding different business structures to navigating legal considerations and achieving growth.
14 min read
Think of every little thing you do to create your product or offer your service as part of your value chain. Don’t worry, it’s not some fancy jargon – it’s just a way of looking at all the steps that go into making your product or service awesome. Each step? Absolutely crucial. Why? Because that’s […]
10 min read
Discover how McDonald's value chain strategy drives success and learn how to apply these principles to your small business. From supplier relationships to technology integration, unlock the secrets to boosting profitability and customer satisfaction.
19 min read
Discover how focusing on Price, Time, Quality, or Variety can create a winning business strategy. Learn from giants like Amazon, Rolex, and Walmart!
10 min read
The Profit Maximizer Discover how to optimize pricing for your entire product mix. Learn strategies for product lines, bundles, and essential add-ons.
10 min read
Marketing: It's Not Just About Ads! Think marketing is all about catchy slogans? Think again! Discover the seven core functions of marketing. Learn how they work together to research customer needs, design products, set prices, and ultimately deliver value.
6 min read
In industrial markets, intermediaries may be the key factor in the success or failure of a company. What are the functions of distributors? What roles do they play for manufacturers and consumers?
6 min read
Strategic Expansion Discover how product mix decisions can be used to grow a business. Explore strategies like adding new lines or deepening existing ones.
6 min read
Beyond the Number of Customers Focus on the insight that not all customers are equal. Highlight that some types of loyal customers can actually be bad for business, leading to targeted marketing.
22 min read
Discover how Route App Inc. transformed the post-purchase journey with innovative e-commerce solutions. This case study explores their b2b2c business…
18 min read
Tired of manual data entry and outdated spreadsheets? This case study explores Coefficient.io, a B2B SaaS solution that offers no-code…
20 min read
Moves Financial was a promising fintech startup targeting gig economy growth with unique financial services. This fintech case study explores…
21 min read
Discover Pencil, the Indian startup revolutionizing the publishing industry. This case study explores its free self-publishing platform, AI-powered screen adaptation…
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