Branding

Create a brand that stands out! Learn how to develop a strong brand identity, position yourself effectively in the market, and build lasting customer loyalty.

14 min read
5 March 2025

The Case for Marketing Research

Don't let your business become a cautionary tale! Learn the difference between market research and marketing research, and how both are crucial for success. Discover how to use research to understand your customers, build a strong brand, and create products that people actually want.

15 min read
10 February 2025

The One-Person Startup Marketing Plan: How to Market Your Product (Even if You Hate Marketing)

Struggling to market your startup with limited resources? This article outlines a simple yet effective marketing plan for solo entrepreneurs, focusing on emotional connection, market research, and key channels like content marketing, SEO, and email marketing. Learn how to create a winning strategy even if you hate marketing.

53 min read
22 December 2024

Unpacking Chick-fil-A’s Marketing Strategies & Positioning Secrets

Uncover the secrets behind Chick-fil-A's remarkable success. Learn how their strategic marketing mix, including product, price, place, and promotion, has propelled them to the top of the fast-food industry. Discover their unique positioning strategy, emphasizing quality, customer service, and community involvement, and how they've built a loyal customer base.

7 min read
17 November 2024

Monetizing Your Blog: Part 3 – Products with Purpose

Discover how successful bloggers like MrBeast, Nykaa, and Glossier turned their blogs into booming businesses by selling their own products. Learn how to leverage your blog's audience to monetize your expertise and create a profitable brand.

11 min read
13 October 2024

Picking Profits: Nailing the Perfect Blogging Niche

Want to start a blog and make money? Discover how to choose the perfect blogging niche, monetize your content, and build a thriving online audience. Learn about popular niches, monetization strategies, and tips for attracting readers.

14 min read
22 September 2024

Lululemon Target Market and Customer Base

Discover how Lululemon, a billion-dollar empire, has mastered the art of targeting high-income consumers obsessed with fitness and wellness. Learn about their specific demographics, psychographics, and marketing strategies, including community building, influencer marketing, and premium pricing. Explore how they've expanded their reach to include men's wear and embraced sustainability initiatives. Get insights into their successful brand building and learn how to apply these strategies to your own business.

22 min read
24 August 2024

Product Development: How To Create a Product Customers Love

Learn how to create a product that customers love! This guide covers key steps from idea generation to launch, emphasizing customer-centric design and emotional connection. Discover the 5 generic customer needs and how to build a product that makes users feel awesome.

26 min read
19 August 2024

Lululemon’s Competitive Advantages and Strategy

Discover how Lululemon, a global athleisure giant, has built a thriving empire. Learn about their competitive advantages, including their focus on quality, innovation, and community building. Explore their differentiation and focus strategies, and uncover the secrets behind their robust digital presence and loyal customer base.

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